Laura Oppenheimer

Senior Director of Marketing at Quizlet. I run product marketing and brand marketing, overseeing ways we bring new products to our student and teacher audience as well as delivering our brand story.

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What product marketing can learn from brand strategy

In this article, I’ll explain the approach we took to identifying our brand strategy - Brand OS - and walk you through how we rolled it out and put Brand OS into action for Quizlet, plus what I’d do differently next time....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.