You’re running win-loss interviews. You’re creating reports. But still, no one’s acting on the insights. Sound familiar?

Most win-loss programs stop just short of actually changing anything...

This eBook is for you if...

  • You’re tired of execs nodding politely at your win-loss findings... then ignoring them.
  • You’re stuck in “reporting mode” and struggling to show how your work actually impacts revenue.
  • You know win-loss should be strategic, but your program feels more like a checkbox than a growth driver.

You’re not alone. Most product marketers face the same challenge. That’s why we created this ebook:

“How to win at win-loss” – your roadmap to turning passive reporting into powerful revenue results.

Stay winning

You’ll learn how to:

✅ Transform your win-loss program from a reporting function into a strategic force that drives revenue growth.

✅ Uncover the real psychological drivers behind buyer decisions, beyond the surface-level “why we lost” answers.

✅ Translate buyer feedback into actionable strategy across product, marketing, and GTM teams.

✅ Use win-loss insights to influence executive priorities, sales execution, and customer experience.

✅ Position yourself as the evidence-backed voice shaping every revenue-driving decision.

You’ve got the data. We’ll show you how to make it matter.

Grab your copy

Who’s behind this?

This guide was built by Corporate Visions – the global leader in science-backed, evidence-based revenue growth solutions for sales, marketing, and customer success teams.

If you’re ready to move from passive reporting to active revenue impact, this is your blueprint.