PMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.

It's a unique opportunity to watch the most sought-after product marketing content – ordinarily reserved for PMA Pro members. Each stream delves deep into a key product marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.

🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced product marketing leaders
👨‍💻 Enjoy regular in-depth sessions

Date: June 26, 2025
Time: 4:00pm BST
Location: Online

Sign up now

AI isn’t just a buzzword - it’s reshaping how product marketers work, plan, and connect.

Join us for a live session with Scott Baker, CMO and VP of IBM Infrastructure Portfolio Product Marketing, as he explores how AI-powered digital assistants are transforming the PMM landscape—from driving smarter decisions to scaling customer interactions.

With decades of experience in product marketing and tech innovation, Scott will dive into the practical side of AI, offering real-world examples and strategies you can apply right away.

In this session, you’ll discover:


🤖 The different types of digital assistants and their impact on PMM
🛠️ How to integrate AI tools into your strategy without the overwhelm
📊 Metrics that matter: How to measure success and iterate with confidence

Whether you’re experimenting with AI or ready to scale, this session will help you unlock its full potential in your product marketing workflow.

Meet the speaker:

Scott Baker, CMO and VP of IBM Infrastructure Portfolio Product Marketing, IBM

Scott is a technology solutions obsessed executive with a proven ability to design and execute profitable business and marketing plans, and top skills in marketing operations, data science (structured and unstructured data analysis), AI/ML modeling, marketing operations, product marketing and management, storytelling, creative design, and much more. Empathetic leader known for building and accelerating dynamic and highly-effective teams in fast-paced and technology-focused markets. Creative storyteller who bridges art and science to create best-in-class digital and physical marketing plans, brand narratives, and competitively differentiated messaging, all based on a direct-to-consumer mindset.

Expertise and Skill Areas
▪ Digital and Traditional Marketing
▪ Brand Strategy and Positioning
▪ Advanced Data Analytics (Marketing Performance, Sales Pipeline, etc.)
▪ New Product Launches and On-going Product Releases
▪ Lifecycle Marketing including Acquisition, Retention, Reactivation
▪ Development of High Performing Matrixed Teams