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Hosted by Christine Tran and Richard King
Most GTM strategies fail because they're too theoretical and complex to implement. This lesson provides a practical "GTM Power Hour" template that's short, simple, and shareable—focusing on the essential elements that drive results. You'll learn how to build a GTM strategy that empowers your team rather than overwhelms them, using my proven framework that cuts through the noise.
Christine Tran
Sr. Manager - Global Market Strategy (Product Marketing), Microsoft
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