Why most PMMs stay stuck (and how to break free):

Stagnant salary: Same pay grade for years while responsibilities grow.
Tactical trap: Stuck doing busy work instead of strategic thinking.
Presentation panic: Dreading leadership meetings and strategy reviews.
Template hell: Recreating the wheel for every campaign and launch.

What if you had the blueprint successful PMMs use instead?

Whether you’re new to product marketing or ready to take the next step, this masterclass gives you insight into the frameworks, skills, and community to accelerate your career in today’s fast-moving market.


In this free live masterclass, you'll discover:

The core PMM competencies

The essential skills that separate good vs great PMM leaders, like:

  • Building bulletproof go-to-market strategies
  • Creating messaging that converts
  • Launching products that actually succeed

Live Q&A session

Get your burning questions answered by a certified PMMC instructor who's helped 100s of PMMs advance their careers.

Exclusive sneak peek

See inside the full Product Marketing Certified: Core program that's become the gold standard for PMM excellence.


"I started the Product Marketing Core program wishing to learn at least one of the various activities a Product Marketer does. I finished it by feeling confident enough to take on any job in the area."

-Global Product Marketing Specialist, Gympass


Your instructor: Valerio Poce

Valerio Poce

Valerio Poce is Executive Director of Ad Product Marketing at The New York Times. With extensive experience at Google, Meta, and DuckDuckGo, he has led global product, brand, and growth marketing initiatives, driving innovation, team leadership, and impactful go-to-market strategies across major technology and media platforms.


How it works:

⏰ Duration: 1 hour total

  • 45 minutes: Core framework presentation
  • 15 minutes: Live Q&A

📅 Format: Live, interactive session
💰 Cost: Completely free
🎁 Bonus: Exclusive resources for attendees


FAQs:

Q: Is this really free?

A: Yes, completely free. No hidden costs, no surprise charges.

Q: Is this just a sales pitch?

A: While we'll share details about our full certification program, 30 minutes is dedicated to pure value and actionable content.

Q: I'm not ready to invest in certification right now. Is this still worth attending?

A: Absolutely. The 45-minute content portion delivers standalone value you can implement immediately, regardless of whether you ever pursue the full certification.

Q: What happens after the session ends?

A: You'll receive a follow-up email with key resources mentioned during the session. There's no obligation to purchase anything - though you'll have the option to learn more about the full certification if interested.