Your career accelerator, team playbook, and industry snapshot in one. 

Get a behind-the-scenes view into what your peers are prioritizing, struggling with, and celebrating – all backed by data and direct quotes from real product marketers.

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What’s inside?

We surveyed and spoke with hundreds of product marketers to uncover the shifts, struggles, and stand-out wins shaping the discipline in 2025.

This year’s report includes:

📊 Exclusive benchmarks on team sizes, budgets, and KPIs

🔁 A year-over-year look at how PMM priorities have evolved

📣 Insights into how PMMs are sharpening positioning, messaging, and launches

🧩 Where product marketers sit in the org – and who they actually work with daily

🔮 Predictions for what’s next (and how to stay ahead)

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Highlights you won’t want to miss:

  • “Product-first” mindsets are on the rise – 41% of companies now lead with product, up from 31% in 2024.
  • 44.3% of PMM teams are still just 1-2 people, proving small teams can drive big outcomes.
  • PMMs continue to be the org's glue: 88.8% work closely with product, and 81% with marketing.
  • Generating revenue is becoming a more common KPI, now tracking at 53.2%.
  • Budgets remain modest, but 30.7% reported increased investment in PMM this year.

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No fluff. No filler. Just the most comprehensive look at the state of product marketing in 2025.

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