Join these leading brands and pick PMA to achieve your business goals.
Why marketing teams choose CMO Alliance.
And why you should, too...
| 01 | Accredited and trusted by world-leading experts |
Our certifications are accredited by the Chartered Institute of Marketing and CPD and trusted by Fortune 500 brands, so you can be rest assured your team will be working off the very best resources. |
| 02 | Always up-to-date resources |
The product marketing landscape is constantly evolving. Our certifications are regularly updated with the latest trends, tactics, topics, and strategies, ensuring you’re never left behind. |
| 03 | Speak a shared language |
Product marketing can look different from company-to-company. Putting your team through our certifications will ensure everyone’s speaking the same language… |
| 04 | Unified approach to product marketing |
…Equally, with teams spread across the world, with varying levels of experience and interpretations of what PMMs do, our certifications bring a unified approach to what product marketing is and does. |
| 05 | Consistent practices |
Accelerate your team’s professional growth trajectory by consistently fueling them with ideas and resources they can apply to specific projects, and 10x your team’s impact. |
| 06 | Retain top talent |
People stay at companies that invest in their professional development - and our certifications are a great way to demonstrate that commitment and attract and retain top talent. |
Our stats
alumni
certifications
would recommend PMA
G2 rating
Our certifications
Our suite of certifications cover every experience level and every core product marketing competency.
Whether you’re looking to upskill everyone on product positioning or provide your entire team with a shared understanding of the A to Z of PMM, our certifications are the key to mastering every facet of the role.
Browse our offerings below.
It's really good to know that the team now has the tools to go and do the work by themselves. For my first couple of years at Indeed, I led by showing. Now, because we've had this training, PMMs have the opportunity to lead these things themselves. That's been a really gratifying transition.
Greg Powell
Senior Director of Employer Product Marketing
I would highly recommend the PMA Certification Program regardless of your years of experience in product marketing.
“Not only is it a well-structured product marketing knowledge base, easy to follow with a lot of actionable insights, but also offers templates and frameworks which will help you increase team efficiency."
Marina Hudek
Product Marketing Lead
Adding the badges to profiles proves that we're well qualified compared to other product marketing teams. In addition, since the whole team is certified, it shows that the TELUS International organization is serious about the team's professional development and performance. I'm confident that as we hire additional PMMs, they'll notice that the whole team is well qualified and well thought of.
Kirsten Jepson
Head of Product Marketing
By the end of our certifications your team will be able to…
Execute with confidence
With all the theory, real-life case studies, and practical examples/coursework under their belt, watch the speed and quality of your team’s execution skyrocket.
Enhance PMM’s
impact
More knowledge = more skills = better output = better results = increased influence. Put your product marketing team on the map in a way the rest of the org simply can’t ignore.
Speak a unified language
Get everyone understanding the unique language and key concepts of product marketing, and enhance your team’s communication.
Trusted ratings from:
4.9
4.5
4.7
What's included
| 01 | Content |
Whatever certification(s) you put your team through, access all the On-demand content for-life, plus any future updates. Perfect for refreshing team members down the line and keeping that knowledge sharp. |
| 02 | Coursework |
We provide optional but highly recommended tasks to help your team put theory into practice and create a ready-to-use pack of materials to implement in your company. |
| 03 | Templates |
Lifetime access to tons of tried-and-tested customizable templates, designed to streamline your processes and enhance your team’s efficiency. |
| 04 | Flexibility |
Learn at your own pace with our On-demand option, or let us guide your team together with a Live virtual or Live and In-person program. |
| 05 | Support |
Get all your team’s questions answered by top product marketing experts with regular support sessions. |
| 06 | Community |
Access to the PMMC alumni channel, where your team can continue networking and learning from certified peers long after the course is over. |
| 07 | Updates |
Always stay abreast of the latest in product marketing with lifetime access to course content. We update our content quarterly to reflect new trends and developments in the field. |
| 08 | Certification |
Upon successful completion of all exams, earn an official certificate recognized by the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD), joining the likes of HubSpot, Salesforce, and TikTok. |
| 09 | AI-powered |
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT. |
Upskill your entire product marketing team…
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
FAQS
Absolutely. We’ve lots of companies who choose to mix and match the certifications they sign different members of their team up to.
Just reach out to the team and we’d be happy to discuss mix ‘n’ match pricing and rates.
If you’re buying in bulk and, for example, accounting for new hires due to start down the line, you don’t have to assign everyone a login at the same time. However, they do need be assigned a login within one year otherwise it will be lost.
Absolutely! As well as having the seal of approval from orgs like HubSpot, Facebook, TikTok, Salesforce, Sky, and more, Product Marketing Certified: Core is recognized by the Chartered Institute of Marketing (CIM) and Continuing Professional Development (CPD).
If they fail the first time around they'll be given the option to retake the exam. If they fail the second attempt, unfortunately, it means they won’t get the certificate. However, all’s not lost – they’ll have still learned lots and they’ll be given access to the course materials for life, so they can brush up on the bits they slipped up on forevermore.
Your instructor, Chris Tran
Senior Product Marketing Manager, AWS
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
.svg)