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The content-brand-performance equation- How to align and measure what matters
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In an interactive workshop, the speaker delves into the complexities of brand marketing, emphasizing the need to change perceptions for success. They recount a campaign launched in Mexico aimed at reviving interest in printers during the pandemic, highlighting the challenges faced in marketing strategies. The speaker expresses concerns about the reliability of data models and the lack of transparency in marketing metrics, calling for clarity in measuring effectiveness. They stress the importance of learning from past mistakes and integrating modern media strategies for smarter marketing. Ultimately, the speaker advocates for quick hypothesis development to adapt and improve marketing approaches.
Laura Morris, Global Head of Consumer PC Marketing, HP
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