“The investment in Pro+ is well worth it for the growth and development opportunities it offers.”
Marta Ballester Zuriaga, Digital Marketing Executive, Digital Funnel
Learn more
The future of product marketing: Competing with AI, winning with storytelling
Chapters 
In a rapidly evolving landscape, the speaker emphasizes the importance of adapting product marketing strategies to meet the challenges posed by increasing product complexity and competition. While skepticism exists about the future, AI technology is highlighted as a tool that can streamline tasks and enhance strategic focus, allowing marketers to shift from theoretical personas to data-driven models. The need for emotional understanding and psychology in marketing is underscored, as well as the significance of storytelling in creating authentic connections with audiences. As AI continues to revolutionize content creation, marketers are encouraged to embrace hyper-personalization and collaboration to improve their efforts. Ultimately, the speaker advocates for a future where storytelling and psychological insights drive successful marketing strategies.
Elliott Rayner, CMO, OWOW
Follow us on LinkedIn
Product marketing insider
Thank you for subscribing
Level up your product marketing career & network with product marketing experts.
An email has been successfully sent to confirm your subscription.
Related resources
See all Videos
Creating stronger impact with sales - How product marketing creates revenue-driving narratives
October 20, 2025
1 min
AI-Native PMM: Reimagining product marketing from the ground up
September 18, 2025
1 min
Adventures of Building a Product Marketing Team
September 15, 2025
2 mins
Hands-on AI skills for product marketing
September 05, 2025
1 min
.svg)