The messaging cheat sheet

Strong messaging is essential, but building it can be time-consuming, and keeping it inconsistent across teams can feel like an impossible challenge.

Happily, the messaging cheat sheet gives you a structured framework to create messaging that’s clear, consistent, and customer-focused.

What is a messaging cheat sheet?

The messaging cheat sheet is a practical template that helps you build effective product messaging, based on a proven structure. It includes:

• 8 strategic questions to define your audience, understand their needs, and clarify your product’s role.
• 12 essential messaging blocks covering everything from personas and pain points to proof points and differentiators.
• A set of writing rules to keep your messaging simple, direct, and focused.
• A testing checklist and core metrics to track adoption, performance, and resonance across channels.

The template is designed to be actionable and easy to use, so you can move quickly without compromising on quality.

How to use the template

To get started:

1. Answer the eight strategic questions to define your positioning and clarify your messaging goals.
2. Work through the 12 messaging blocks to build out your core message, from high-level positioning to detailed proof points.
3. Follow the SHARP writing principles to keep your language clear, direct, and credible.
4. Use the testing checklist to validate your messaging internally and externally.
5. Track key metrics to measure performance and make improvements over time.

The template is available in Google Slides or as a downloadable PowerPoint file, so you can collaborate with your team and adapt it to your workflow.

Get your messaging cheat sheet

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Messaging cheat sheet

Messaging cheat sheet Your shortcut to messaging that lands Name of course here

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