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Your go-to-market strategy is only as strong as the human connection behind it.
In a world obsessed with dashboards, positioning frameworks, and launch checklists, empathy is often treated as a “nice to have.” But in reality, it’s the difference between products that exist, and products that truly resonate.
Join us for an exclusive session, with Abby Laursen, Senior Director of Product Marketing at Snap Inc. (Snapchat). Abby will unpack why empathy isn’t soft - it’s strategic. Drawing on real examples from Snap Inc. and products like Sponsored Snaps, she’ll show how human-centered insight leads to stronger products, smoother launches, and tighter cross-functional alignment.
In this session, you’ll discover:
🎯 Empathy as a GTM superpower: Why traditional playbooks miss the mark, and how starting with human insight changes everything.
💡 From insight to impact: How to turn empathy into better messaging, clearer positioning, and products that are easier to market.
🤝 Stronger cross-functional alignment: Use empathy to understand stakeholder motivations, reduce friction, and align teams around shared outcomes.🚀 Hiring and building empathetic teams: Practical advice on identifying empathy in interviews, training teams to practice it, and embedding it proactively in your GTM motions.
Meet the speaker:
Abigail Laursen - Senior Director of Product Marketing, Snap Inc.
Abby Laursen leads product marketing for Snapchat’s ads business, focusing on bridging the gap between brands and Snapchatters while demonstrating how the platform’s ad products help companies achieve full-funnel success.
Abby brings a deep understanding of the ads ecosystem - agency, brand, and platform - to her current role. Prior to Snap, Abby was the Director of Marketing and Consumer Communications at Nestlé, which she stepped into after leading product marketing at Facebook and Tik Tok for 5+ years, and over 7 years of experience at global ad agencies, Ogilvy and FCB Global. Based in San Francisco, California, Abby loves to do yoga, read, and spend time with her family.
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