Win/loss analysis is quickly becoming one of the most valuable assets in a PMM’s toolkit. 

Not because it tells you what happened, but because it tells you why.

The best programs don’t stop at feedback collection. They deliver real-time intelligence that challenges assumptions, reframes positioning, and arms product marketers with the evidence they need to influence strategy at the highest level.

To help you stay ahead, Clozd partnered with The Alliance to publish the 2025 State of Win-Loss Analysis Report; the industry’s most comprehensive look at how companies are using win-loss to drive real impact.

In this exclusive live session, we’ll unpack the most critical findings, reveal what separates high-performing programs from the rest, and offer expert-backed advice on creating win/loss initiatives that actually deliver ROI.

Why attend?

  • Discover what a successful win-loss program really looks like
  • Learn how to gather insights that influence product, sales, and exec teams
  • Understand why ongoing, cross-functional programs beat one-off efforts
  • Avoid the top pitfalls (lack of transparency, visibility, or resources)
  • Explore how partnering with a third-party can elevate your strategy

What you'll walk away with:

  • Real-world benchmarks from the most expansive win/loss study to date
  • Actionable strategies to build and scale your program
  • A look ahead at the evolving future of win/loss

Meet the experts

Jonathan Johnson
Director of Product Marketing & Growth, Clozd

Jonathan is the director of product marketing and growth at Clozd, where he leads go-to-market strategy and drives clear, customer-centric messaging. He focuses on helping organizations understand the importance of deep customer feedback in driving growth and competitive advantage.

Scott Varner
Director of Program Delivery, Clozd

Scott is the Director of Program Delivery at Clozd, where he leads the strategic delivery of insights across a wide range of clients. Since joining Clozd over five years ago, he’s managed programs for Microsoft, Google, Zoom, Mandiant, and VMware, and personally conducted more than 3,000 win-loss interviews along the way.

This session is designed for:

Product marketers ready to take full ownership of win/loss analysis and drive business-wide change.