Now that you’ve described your product and competitors, the next step is getting into the right market category.

To start this week, we recommend that you watch Charting new territory: How to define a market category and execute a high-impact GTM plan. In this video, you’ll learn how to market effectively to developers by clearly articulating value and tailoring messaging to key decision-makers like VPs of R&D.

The video also covers essential product marketing pillars, including audience understanding, content-driven authority, analyst relations, and internal enablement, helping you create a consistent, credible, and scalable go-to-market strategy. 👇