Congratulations, you’ve made it to the end of the Positioning & Messaging Learning Path! 🎉

Over the past seven weeks, you’ve:

  • Written a clear product description
  • Mapped out your competition
  • Chosen your category
  • Drafted your value proposition and defined your audience
  • Written your elevator pitch, outlined key outcomes, and added pillars with proof
  • Tested your message with real customer feedback

That’s huge news! Pat yourself on the back!

Now it’s time to put this work to use and keep it alive.

This week, you should dig into the positioning and messaging rollout checklist. It covers:

  • How to ensure your messaging doesn’t just sit in a doc but gets adopted across teams. 
  • The key assets to create for sales, product, and marketing to drive alignment
  • Practical steps to train teams, track adoption, and refine based on feedback 👇