Adventures of Building a Product Marketing Team

Nate Brown is the Dir. of PMM and Strategy at FlatIron. When he joined the org four years ago, he was their solo PMM. Now, he leads a PMM team of seven, and in this article, he shares the five steps involved in the cycle of growing a product marketing team; perspire, prewire, hire, inspire, and TBD.

Vidhya Ravi, Principal UX Research Manager at Microsoft, explores how to build a product marketing team from the ground up.

Hello everyone! I’m Harvey Lee, and I’ve had the pleasure of working in product marketing for over 20 years. Along the way, I’ve learned a thing or two about how to make a product resonate with its target audience. In this article, I’ll share some insights from my professional journey.