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AI-powered product marketing team: Accelerating delivery and maximizing efficiency

In a presentation focused on the integration of AI in product marketing, the speaker highlights the unique use of the PMA template and the limitations of AI tools in this context. They emphasize the importance of specificity in prompts to achieve better outcomes and encourage collaboration among team members to enhance AI usage. The speaker shares various applications of AI, such as automating email writing, analyzing customer feedback, and supporting product development tasks. They stress the need for clear instructions and validation of AI outputs to ensure accuracy and effectiveness. Ultimately, the speaker advocates for aligning AI adoption with business objectives to drive productivity and efficiency.

Daniel Glickman, Senior Director of Product Marketing, ActivTrak

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Your instructor, Elliott Rayner

Marketing Director

As the Chief Marketing Officer at ARION, Elliot leads the global marketing strategy and execution aimed at developing meaningful wearables rooted in cutting-edge movement science and proven technology. With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. Elliot also serves as an expert in residence at Product Marketing Alliance, the world's largest product marketing community. Within this role, Elliot actively contribute insights and best practices, particularly in shaping product roadmaps and communication strategies for the latest innovations. Having amassed a robust foundation in sports marketing from positions at adidas and ASICS, Elliot has been instrumental in developing innovative performance products for prestigious global events like the World Cup and the Olympics. Continuously seeking novel avenues, they endeavor to amalgamate their fervor for innovation and storytelling.