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Beyond the CMO: Product marketing’s playbook for cross-functional influence
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In the realm of product marketing, the speaker emphasizes the necessity of engaging with stakeholders to understand their needs and challenges. They highlight that while AI can assist, human insight is irreplaceable in decision-making. By identifying key stakeholders and their priorities, product marketers can build valuable partnerships and influence outcomes. The speaker advocates for proactive involvement in high-value projects and stresses the importance of empathy and relationship-building in achieving alignment and success.
Sam Melnick, Vice President of Product Marketing, Postscript
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