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Content marketing crystal ball- Industry trends & predictions

The digital landscape is in constant flux, and content marketing must evolve to keep pace. This dynamic panel discussion brings together leading experts to explore the emerging trends and disruptive technologies that will shape the future of content marketing. We'll delve into the evolving role of AI, the growing importance of personalized experiences, the shifting dynamics of social media, and the rise of new content formats. Join us as we unpack the challenges and opportunities that lie ahead, offering actionable insights to help you prepare your content strategies for tomorrow's audience. This session is designed to equip marketers with the knowledge and foresight needed to not only survive but thrive in the ever-changing world of content.

Key Learnings: - The Impact of AI and Automation - Personalization and the Evolving Customer Journey - The Rise of Short-Form Video and Interactive Content

Ron Weber, Senior Director, Web & SEO, Actian Jason Rothman, Social & Content Marketing Manager, Dollar Shave Club Alisha Mathur, Marketing Leader Victor Acosta, Associate Director of Digital Marketing, Microsoft Rachel Goldberg, Director of Content Marketing, Bonterra

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Your instructor, Elliott Rayner

Marketing Director

As the Chief Marketing Officer at ARION, Elliot leads the global marketing strategy and execution aimed at developing meaningful wearables rooted in cutting-edge movement science and proven technology. With an extensive background spanning over 15 years in product marketing and innovation, Elliot is driven by a passion for creating and communicating products that enhance people's health and performance. Elliot also serves as an expert in residence at Product Marketing Alliance, the world's largest product marketing community. Within this role, Elliot actively contribute insights and best practices, particularly in shaping product roadmaps and communication strategies for the latest innovations. Having amassed a robust foundation in sports marketing from positions at adidas and ASICS, Elliot has been instrumental in developing innovative performance products for prestigious global events like the World Cup and the Olympics. Continuously seeking novel avenues, they endeavor to amalgamate their fervor for innovation and storytelling.