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Marta Ballester Zuriaga, Digital Marketing Executive, Digital Funnel
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AI-Native PMM: Reimagining product marketing from the ground up
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In a compelling presentation, the speaker discusses the evolution of AI native product marketing over the past three years, particularly following the debut of ChatGPT. They emphasize the importance of strategic and composable product marketing, which has led to significant growth in segments like young creators. The speaker highlights the role of AI in enhancing product development while stressing that human involvement remains crucial. They also share insights on overcoming challenges in deploying AI pilots and the successful marketing strategies that have emerged from this transformation. Overall, the integration of AI has resulted in remarkable improvements across various functions within the company.
Sharif Karmally, VP of Product & Corporate Marketing, Atlan
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