Craft your metrics for a competitive program [video]

“Does anybody think the product marketing role is kind of a scam? No, of course not, but a competitive program is something to show how we add value because oftentimes it’s somewhat of an echo chamber that we have to prove our value.”

Crush your next competitive intelligence project.

As PMMs, we live in a data-driven world where decisions and results matter. We’re constantly trying to find ways to measure our impact. That can seem like an impossible task, but if we step back and refocus, we’ll see it’s really not.