“The investment in Pro+ is well worth it for the growth and development opportunities it offers.”
Marta Ballester Zuriaga, Digital Marketing Executive, Digital Funnel
Learn more
Hands-on AI skills for product marketing
Chapters 
The speaker, with experience in product marketing at major tech companies, leads product marketing for an AI security company. The audience expresses curiosity and frustration about practical uses of AI in marketing, ethical concerns, and the abundance of self-proclaimed AI experts. AI is recognized as a time saver in marketing, used for ideation, content production, personalization, and market research. The speaker advocates for direct interaction with AI models and emphasizes the rapid evolution of AI models. Advanced prompting strategies and experimentation with different models are discussed for higher quality content. The discussion also includes caution against feeding personal data into AI models and the trend towards enterprise use of open source models for greater control and IP protection.
Abhishek Ratna, Head of Product Marketing, Protopia AI
Follow us on LinkedIn
Product marketing insider
Thank you for subscribing
Level up your product marketing career & network with product marketing experts.
An email has been successfully sent to confirm your subscription.
Related resources
See all Videos
Hands-on AI skills for product marketing
September 05, 2025
1 min
Maximizing your product's true value through effective pricing strategies
September 04, 2025
1 min
Hacking human nature: How applying behavioural science can make your product appear better value
September 02, 2025
1 min
Go-to-market gold- Unlocking content wins through product marketing partnerships
August 31, 2025
2 mins
.svg?v=fbc0410375)