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Marta Ballester Zuriaga, Digital Marketing Executive, Digital Funnel
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Hands-on AI skills for product marketing
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The speaker, with experience in product marketing at major tech companies, leads product marketing for an AI security company. The audience expresses curiosity and frustration about practical uses of AI in marketing, ethical concerns, and the abundance of self-proclaimed AI experts. AI is recognized as a time saver in marketing, used for ideation, content production, personalization, and market research. The speaker advocates for direct interaction with AI models and emphasizes the rapid evolution of AI models. Advanced prompting strategies and experimentation with different models are discussed for higher quality content. The discussion also includes caution against feeding personal data into AI models and the trend towards enterprise use of open source models for greater control and IP protection.
Abhishek Ratna, Head of Product Marketing, Protopia AI
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