“The investment in Pro+ is well worth it for the growth and development opportunities it offers.”
Marta Ballester Zuriaga, Digital Marketing Executive, Digital Funnel
Learn more
Internal PMM advocacy is your secret growth engine
Chapters 
The video emphasizes the importance of building strong internal advocacy for product marketers, highlighting its role in driving both individual and company-wide growth.
Haya Barlas and Lou Sheppey share insights on how internal campaigns should be treated with the same seriousness as external ones, focusing on measurable results and addressing organizational pain points. They discuss the significance of collaboration across teams and the need for product marketers to educate others about their impact.
The conversation also touches on the future of AI in product marketing and the necessity of consistent messaging and frameworks. Overall, the panel underscores that effective internal advocacy can elevate the role of product marketers and drive significant business outcomes. Haya Barlas, Head of Product Marketing, JustGiving Jenny Adamson, Executive Director, Product & Growth Marketing (Private Markets), MSCI Inc. Louise Sheppy, Global Head of Product Marketing, Financial Times.
Follow us on LinkedIn
Product marketing insider
Thank you for subscribing
Level up your product marketing career & network with product marketing experts.
An email has been successfully sent to confirm your subscription.
Related resources
See all Videos
Creating stronger impact with sales - How product marketing creates revenue-driving narratives
October 20, 2025
1 min
AI-Native PMM: Reimagining product marketing from the ground up
September 18, 2025
1 min
Adventures of Building a Product Marketing Team
September 15, 2025
2 mins
Hands-on AI skills for product marketing
September 05, 2025
1 min
.svg)