Introducing Partner Perks

A brand-new way to get even more value from your Product Marketing Alliance membership

Let’s start with a simple truth:

Product marketers love a good deal.

Especially when that deal helps you ship faster, learn smarter, and look like an absolute rockstar at work.

So today, we’re excited to introduce something new to the Product Marketing Alliance community:

Partner Perks. 🎉

A growing collection of exclusive discounts, free trials, and special offers from some of the best companies building tools for product marketers.

If you’re a paid PMA member, you now get access.

If you’re not yet a member… well, you might want to keep reading.

What are Partner Perks?

Think of Partner Perks as a bonus layer on top of your PMA membership.

You already get things like:

🎟 A free event pass every year

🎓 Access to all PMA certifications

📊 Industry-leading reports and research

📚 Presentation decks, frameworks, and playbooks

🌍 A global community of product marketers

Now we’re adding exclusive deals from companies we love.

That means:

• Free trials
• Extended trials
• Member-only discounts
• Special partner offers
• Occasionally… completely free stuff

All negotiated specifically for the PMA community.

Because if anyone deserves great tools at great prices, it’s product marketers.

Why we built this

We talk to product marketers every day.

And we hear the same things over and over:

“There are so many tools out there.”
“It’s hard to know what’s worth trying.”
“My budget isn’t endless.”

So we thought:

What if PMA membership could help solve that too?

Not just through learning and community…

… but through access to the tools and platforms that help you do your job better.

Partner Perks is our way of making your membership even more practical, useful, and valuable.

What kind of perks are we talking about?

Without spoiling too many surprises. 👀

You’ll find perks across categories like:

📊 Research & insights tools
🎨 Design and presentation software
📣 Marketing and messaging platforms
🤖 AI-powered productivity tools
📚 Learning platforms

Some offers are:

• Limited-time
• Limited quantity
• Exclusive to PMA members

And we’ll be adding new partners regularly, so the list will keep growing over time.

Already a PMA member?

Nice.

Your Partner Perks are waiting for you.

Just head to the Partner Perks section inside your membership dashboard to start claiming offers.

Some perks can be redeemed instantly.

Others require a quick signup through the partner.

Either way, they’re yours to explore.

Not a member yet?

Here’s the short version of what PMA membership now includes:

✔ Certifications to level up your career
✔ Industry reports and research
✔ Playbooks and templates from top teams
✔ A free event pass every year
✔ Global community and networking
✔ NEW: Partner Perks (exclusive discounts and tools)

In other words:

Everything you need to become a better product marketer.

This is just the beginning

Partner Perks is going to grow fast.

We’re already working with partners to add:

• More tools
• Bigger discounts
• Exclusive offers you won’t find anywhere else

Our goal is simple:

Make PMA membership the most valuable professional membership a product marketer can have.

And this is one more step in that direction.

Go explore your perks!

If you're a member, head over and start claiming your offers.

If you're not yet a member…

You might want to fix that.

Because product marketers deserve perks too.

♥️ The Product Marketing Alliance Team