Member masterclass: How-tos & breakthroughs

As a Product Marketing Alliance member, you can get exclusive access to industry leaders through live sessions crafted around the challenges you’re experiencing. Think of it as having your very own PMM coach in your back pocket. 

Join us for 40 minutes every month, followed by a Q&A, where a PMM expert in their field can answer your burning questions and help you overcome immediate challenges to excel in your role. Not only this but the session will use templates and frameworks from your dashboard that’ll help you go the extra mile.

Join to:
🎤 Learn from the real-life use cases of experts so you can turn their mistakes into your success.
💪 Be supported and discuss challenges with your peers in a safe environment to foster innovation and new connections.
📚 Fully utilize your membership content to support you in your day-to-day and be seen as the confident go-to for all things PMM.

I'll be there, when is it?
Third Tuesday of the month
12:00 pm ET | 9:00 am PT | 5:00 pm BST

Check out what we have coming up...

• February 17: How brand and product marketing intersect,
  with global tech marketeer and PMA ambassador, Tasneem Taherali 
• March 17: Sales enablement: making PMM content stick
  with Hannah Pickering, Director of Product Marketing, Centivo

OnDemand:

So What, Why, Who Cares - Refining B2B Saas positioning., with Doug Kimball, Sr. Director Product Marketing, Digital Science

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Curious what our other sessions are like? Check out our previous sessions OnDemand.

How brand and product marketing intersect

February 17, 2026. 5:00 PM GMT | 12:00 PM ET | 9:00 AM PT
with global tech marketeer and PMA ambassador, Tasneem Taherali 

Most companies treat brand and product marketing as separate disciplines: one building perception, the other driving conversion. But that separation creates exactly the kind of friction that stalls growth. In this masterclass, you'll learn how to align these functions into a unified system.

You'll leave with a clear operating model, shared language across teams, and an approach that turns awareness into pipeline and product momentum into lasting market position.

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Sales enablement: making PMM content stick

March 17, 2026. 5:00 PM GMT | 12:00 PM ET | 9:00 AM PT
with Hannah Pickering, Director of Product Marketing, Centivo

Most product marketing content never makes it into real sales conversations. Decks get ignored, battlecards collect dust, and reps rewrite the messaging on the fly—not because they don't care, but because the content doesn't fit how they actually sell.

We'll dig into why enablement fails to stick and what actually works. You'll learn how to create materials that reps use in the moment, adapt to different deals, and remember when it counts. No more content that lives in a folder somewhere.

You'll leave with a practical approach to building enablement that sales teams actually adopt—and wins you can trace back to what you created.

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So What, Why, Who Cares - Refining B2B Saas positioning.

January 20, 2026. 5:00 PM GMT | 12:00 PM ET | 9:00 AM PT
with Doug Kimball, Sr. Director Product Marketing, Digital Science

Most B2B SaaS messaging sounds the same, or falls flat, because it’s built around what companies want to say, not what buyers need to hear. 

In this masterclass, you’ll learn how to break that pattern. We’ll move beyond feature-first thinking, expose gaps that weaken positioning, and rebuild your narrative around the outcomes and motivations that actually drive decisions.

Using a practical, repeatable framework, So What, Why, Who Cares, you’ll learn how to pressure-test your messaging and turn product capabilities into compelling value. You’ll leave with a sharper point of view, clearer differentiation, and a story that earns attention, builds belief, and accelerates revenue.

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