Sales enablement: making PMM content stick

Hosted by Christine Tran and Richard King

Part of the Member Masterclass series.

January 5, 2026

17:00 GMT

30 Minutes

$99.00 Free

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Most product marketing content never makes it into real sales conversations. Decks get ignored, battlecards collect dust, and reps rewrite the messaging on the fly—not because they don't care, but because the content doesn't fit how they actually sell.

We'll dig into why enablement fails to stick and what actually works. You'll learn how to create materials that reps use in the moment, adapt to different deals, and remember when it counts. No more content that lives in a folder somewhere.

You'll leave with a practical approach to building enablement that sales teams actually adopt—and wins you can trace back to what you created.