PMM’s relationship with sales enablement and RevOps

Strong teams don’t work in silos.

This framework is designed to help you build alignment between product marketing, sales enablement, and RevOps. It outlines clear ownership across key responsibilities and adds measurable structure to cross-functional collaboration.

Think of it as your cheat sheet for better teamwork, faster execution, and fewer “Wait… who’s doing this?” moments.

About this framework

This framework breaks down the overlapping – and sometimes tangled – responsibilities between product marketing, sales enablement, and RevOps. It lays out:

• Who owns what across key focus areas (like messaging, sales content, and GTM strategy)
• Which team is accountable for delivery and execution
• What success looks like (we’re talking metrics like conversion rates, revenue per segment, and win/loss rates)

Basically, it helps teams collaborate more intentionally and measure what matters.

Who is it for?

If you’re a product marketer who’s ever had a “who actually owns this?” moment when launching something or building sales tools, this framework’s for you.

It’s also great for:

• Sales enablement leads who want to clarify handoffs and responsibilities
• RevOps folks aiming to align their data-driven insights with product and GTM strategy
• New hires who need a crash course in how teams work together
• Anyone looking to reduce internal friction and improve GTM alignment

How to use the framework

Using this template couldn't be easier:

1. Download it as a Google Sheet or PPTX – whichever suits your workflow.
2. Review the focus areas across both sales enablement and RevOps relationships.
3. Customize ownership based on your org's structure. (PMMs don’t always own everything, even if it feels that way.)
4. Add in your team’s metrics to create alignment around impact.
5. Share and collaborate across functions to drive clarity, accountability, and trust.

Grab your framework

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Product marketing’s relationship with sales enablement and RevOps

PMM’s relationship with sales enablement and RevOps Ownership and metrics Name of course here

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