Product launch communications roadmap template

When you’re launching a new product, clear and timely communication is everything. The product launch communications roadmap template is your go-to resource for aligning internal teams, managing client expectations, and driving go-to-market success – step by strategic step.

Created by Elaina Levenson, Senior Strategist for Ad Product Innovation at Business Insider, this framework breaks down the most crucial communication milestones across the product launch journey.

What is a product launch communications roadmap template?

The product launch communications roadmap template is a strategic tool designed to outline the different phases of communication throughout a product launch. It helps you map out when and how to share key information both internally and externally, depending on product development milestones.

Whether you're teasing a new opportunity, supporting RFPs, or doing a full GTM rollout, this template provides a structured approach to:

• Identifying what can be communicated at each phase
• Ensuring cross-functional alignment
• Prioritizing key clients and sales opportunities
• Supporting the marketing and sales teams with ready-to-use assets

Who is it for?

This template is designed for cross-functional teams involved in the launch of new products, especially those working in:

• Product marketing
• Sales enablement
• Go-to-market strategy

It’s especially useful for organizations navigating multiple stakeholders and needing to streamline their communications during high-stakes product rollouts. 

If you’re coordinating between product management, ad ops, pricing, and sales, this roadmap is your new best friend.

How to use the template

1. Choose your format: Access the Google Slides version or download the PowerPoint file – whatever suits your workflow.
2. Customize for your product: Update the roadmap based on your product’s specific development and launch phases.
3. Align with your teams: Use the template to facilitate conversations between product, marketing, sales, and leadership teams.
4. Communicate confidently: Leverage the roadmap to plan when to share key info with clients, what assets to use, and how to manage expectations throughout the launch cycle.

Don’t guess – launch with confidence, clarity, and consistency.

Download your product launch communications roadmap template

Product launch communications roadmap

Product launch communications roadmap Name of course here

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