Product marketing comparison frameworks

Navigating the world of marketing can be tricky when everyone’s roles overlap.

Our product marketing comparison frameworks break down key differences and similarities between product marketing and other marketing disciplines – making it easy to align your team and sharpen your strategy.

What is a product marketing comparison framework?

This framework, crafted by PMM legend and our very own CEO Richard King, offers side-by-side comparisons between product marketing and other marketing functions, like brand marketing, channel marketing, and customer marketing. It clearly outlines their roles, KPIs, skills, and impact, helping you understand where each discipline fits in your organization.

Who is it for?

Ideal for product marketers, marketing managers, sales leaders, and cross-functional teams who want to clarify marketing roles. Use it for onboarding, team alignment, or stakeholder education to get everyone speaking the same marketing language.

How to use the template

1. Open or download the framework in Google Slides, PowerPoint, or PDF format.
2. Customize it to reflect your company’s specific marketing definitions.
3. Share it during training, strategy meetings, or onboarding sessions.
4. Refer to it when defining marketing responsibilities or mapping strategies.
5. Keep it handy as a quick reference to spark alignment conversations.

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Product marketing vs...

Product marketing vs… Setting the record straight Name of course here

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