Top Product Marketing Consultants, 2025

Pablo helps B2B SaaS companies ($500k–$10M ARR) identify growth bottlenecks and align teams to resolve them quickly, without additional headcount. His work addresses unclear ICP or go-to-market strategy, poor activation, product-led growth friction, pipeline quality issues, CAC inefficiency, and cross-functional misalignment. Recent results include scaling an HR Tech company from €925k to €3M ARR in 12 months, driving 85% pipeline growth in five months, and improving activation by 45% while reducing CAC by 48% in six months. With two decades of experience across HR tech, Fintech, marketplaces, Gaming, AI, and EdTech—from Seed to Series C, including three exits and one IPO—Pablo brings proven expertise across sectors and stages.

Elina is the Founder of True North PMM and has held leadership roles at B2B SaaS companies, bringing 10 years of experience in shaping how innovation meets the market. She has helped scale companies through product launches, new category narratives, and global go-to-market strategies across industries including supply chain, cleantech, and edtech. Her approach centers on finding the story, eliminating jargon, and aligning teams around clear narratives. She has led analyst briefings, built competitive intelligence and win/loss programs, and coached founders through fundraising. Her work is grounded in the belief that product marketing is where strategy meets storytelling, and clarity creates growth.

Nearly two years ago, Patricia founded GTM Point to help high-growth, DACH-based B2B tech companies build and execute holistic go-to-market strategies. Since then, she has led 15+ projects across six companies, delivered 10+ workshops, and analyzed hundreds of strategic documents and campaign assets. An engineer turned marketer, Patricia brings over a decade of experience connecting product, marketing, and sales. She thrives on embedding deeply with teams—bridging strategy and execution – and is recognized for her collaborative, hands-on approach. Her passion for helping companies align and scale continues to define her leadership in the PMM community.

Craig is the founder of Troubadour, the UK’s first dedicated product marketing consultancy for B2B tech. Craig has been the founding product marketer at several fast-growing VC-backed SaaS startups, like Beamery and Vizibl, where he spearheaded positioning and GTM motions for U.S. market entry and expansion. He also co-created the UK’s first PMM meetup group back in 2018, when there were only about 350 B2B tech PMMs in the entire country. Today, he mentors for programs like OVHcloud’s startup program and StartOut for LGBTQ+ founders.

Gab believes marketing messaging is the single most important element for B2B SaaS startups—not campaigns, growth hacks, or hidden tricks, but how companies remain relevant and memorable to their target audience. While most startups test blindly and ad hoc, he focuses on what actually matters: tracking whether key messages resonate, using an index called Message-Market Fit. He guides startups through a five-step framework to achieve Message-Market Fit and avoid common mistakes. Having helped 30+ early-stage B2B SaaS startups, he ensures outbound emails land meetings, content generates inbound leads, product launches succeed, and positioning stands out in competitive markets. He is also a host of the 'We're Not Marketers' podcast.

Crystal is a product marketing leader and mentor passionate about helping others grow into confident, customer-driven professionals. With over 16 years of experience and a heart for mentoring, she blends strategy, empathy, and innovation to create lasting impact.

Chandan is a marketing leader with 17 years of experience driving marketing strategy, including 8 years in leadership roles. His background spans start-ups, online businesses, and product companies, with specialization in e-commerce, EdTech, SaaS, consumer electronics, and retail. His areas of expertise include product marketing, growth strategy, and startup marketing. Chandan's approach centers on understanding customers' genuine needs by targeting their main concern areas, enabling him to effectively manage global marketing campaigns, lead diverse team projects, and build strong marketing teams.

Shari is a Product Marketing Leader with 16+ years of experience building and scaling go-to-market strategies for B2B SaaS companies, from growth-stage startups to enterprise teams. Industry-agnostic by design, she works across martech, fintech, adtech, and healthtech, focusing on understanding markets, aligning teams, positioning products, and driving revenue. As Founder & Managing Partner of Diamond Advisors, Shari leads a boutique consultancy helping companies execute product marketing strategies and find exceptional PMM talent. Previously, as Principal at Fluvio, she grew the consulting practice 5x in four years, helping 50+ clients unlock an average 11% lift in revenue. A respected voice in the Product Marketing community, she has spoken at major PMM events and shared frameworks that shape how companies scale their PMM function.

April is an experienced startup executive with a deep interest in how companies bring new offerings to market and get them into the hands of customers who are willing to pay for them. April has held executive roles in a series of successful startups as CEO, COO, and VP of Marketing. She’s also held executive roles at global companies such as IBM where she launched and grew a new product division. April has fundraised for several startups and has worked through acquisitions both on the buy and the sell side. She has acquired a SaaS business and has been an angel investor in several startups. In addition, April is the author of two books. Her best-selling book on positioning "Obviously Awesome - How to Stand out in Noisy Crowded Markets," and the recently released "Sales Pitch - How to Build a Story to Stand Out and Win."

Archita is a commercial activation partner to private equity value-creation teams and PE-backed CEOs. A former MedTech executive with 18 years in the industry, she now works across Technology, SaaS, Manufacturing, and MedTech to install true product-marketing discipline—crisp positioning, customer-insight loops, pricing architecture, and repeatable commercialization systems. Archita has partnered with portcos of AKKR, EQT, Cinven, and Nordic Capital, turning scattered GTM activity into board-ready clarity using rigor like her GTM Health Index and Commercial Excellence Radar. She serves on four boards, embeds AI-enabled operating rhythms across marketing, sales, and CS, and hosts the Embracing Only podcast.

Anna helps companies fix the Clarity Gap—the disconnect between what they think buyers want and what buyers actually want. While AI has made it easy to create more content, dashboards, and noise, it hasn't made it easier to understand buyer needs. Marketing teams struggle with messaging that doesn't resonate, unpredictable pipelines, stalled deals, and frequent sales rewrites. The cost: wasted spend, slower revenue, confused buyers, internal misalignment, and a GTM engine working too hard for minimal results. Anna utilizes deep, whole-person buyer insights—the kind no dashboard can reveal—to realign ICP, refresh the narrative, and provide GTM teams with the clarity needed to create demand, win deals, and move faster. When companies see the real truth behind why people buy, everything becomes easier: messaging, sales, roadmaps, campaigns, prioritization, and growth.

Drew is the Chief Product Marketer at Buried Wins, where they help B2B revenue leaders with market intelligence to beat competitors and improve sales win rates.

Cara is a seasoned Product Marketing leader with over 20 years of experience driving growth across B2B SaaS, eCommerce, travel tech, and marketplace industries. As the founder of Between Launches, a monthly community for senior PMM leaders, Cara is passionate about helping teams build smarter go-to-market strategies while fostering authentic connection. She led global teams at Expedia Group and now, through Gravett West Consulting, partners with companies like Daxko, The Knot Worldwide, and point.me to drive real impact through strategy and execution.

Andrew is a globally recognized product marketing and GTM strategist with a unique 360-degree view of the B2B tech ecosystem. Starting as a software developer, he progressed through engineering, solution architecture, and pre-sales roles before moving into product marketing – always maintaining a fanatical focus on solving real customer problems. Andrew has built over $1.64B in qualified pipeline and delivered $196M in direct sales across organizations, including NetApp, Puppet, Portworx, Red Hat, D2iQ, and Arrikto. He's the founder of Deepstar Strategic, where he helps B2B SaaS companies transform GTM from cost center to competitive advantage through his proven three-pillar framework and GTM maturity model.

Eric is the founder of Mojo PMM, a custom messaging GPT service. A former product marketer, he left his role to focus on two things: helping companies build messaging GPTs and interactive demos. He is also a host of the 'We're Not Marketers' podcast.

After nearly two decades in gaming, hospitality, big data, fintech, and aerospace, Eve opened her own product marketing consulting business. She specializes in helping highly regulated and complex B2B (and B2B2C) companies take big ideas from vague concept to confident launch. Whether she's designing GTM experiences, refining messaging, training sales teams, or wrangling AI agents into workflows, she ensures products don't just ship—they thrive.

Kirsten is an accomplished fractional product marketing leader. With over 20 years of experience, she solves complex marketing challenges for B2B and B2B2C organizations ranging from startups to global enterprises. Kirsten’s expertise includes building new product marketing functions, revitalizing existing ones, and providing fractional PMM leadership to fill skill or bandwidth gaps. She has led dozens of new product launches and has been involved in 10 major acquisitions and an IPO. With a passion for bringing sales, marketing, and product together, Kirsten offers a unique blend of industry marketing, content marketing, and product management experience. She has led cross-functional teams around the world, influencing and engaging at all levels.

Garrett helps B2B startups and agencies overcome the revenue wall most founders hit around $1M by building repeatable go-to-market systems that attract the right customers, shorten sales cycles, and replace random acts of revenue with consistent results. His process focuses on four GTM foundations: Audience (who you're built to serve), Offers (what you package and sell), Messaging (how you tell your story), and Channels (where you consistently reach buyers). When these pieces are clear and connected, growth compounds instead of stalling. Through Garrett's GTM Advisory work at Prelude Marketing, he partners with companies to clarify strategy, refine positioning, and align sales and marketing around one effective system. He also runs 10x Solo, a private community for full-time consultants, fractionals, advisors, and micro-agency owners scaling income without growing large teams.

Nitin is a recognized leader in product marketing, celebrated as a Product Marketing Alliance Ambassador, a Top Product Marketing Voice, and a Top-50 Product Marketing Creator. With an MBA from the University of Chicago Booth School of Business and a Master’s degree from Stanford University, he brings a powerful combination of academic rigor and practical expertise. As the host of multiple product marketing shows, Nitin interviews industry thought leaders to share fresh insights with the global product marketing community.

Shannon is a Product Marketing Consultant who helps B2B and B2C start-ups and scale-ups unlock their next stage of revenue growth and customer adoption. Most teams she works with are at an inflection point—launching a new product, refining positioning, building to scale, or sharpening customer insights—and need someone who can hit the ground running. Instead of waiting to hire full-time, she plugs in fast (even on complex products), builds trust with stakeholders upfront, and helps prioritize the right initiatives to stay laser-focused on business goals.

Hila Lauterbach is the Co-founder of 10X GTM, a go-to-market consultancy and fractional executive firm. She is a three-time startup founder with over 17 years of experience building and leading global GTM and Product Marketing organizations. Hila has scaled companies to $400M+ in ARR and spearheaded strategic partnerships with FAANG companies. At 10X GTM, Hila partners with founders and executive teams from Seed through Series C and Enterprise to design and execute repeatable go-to-market systems. Her work focuses on market and competitive research, positioning and messaging, GTM strategy and execution, building scalable growth engines, and product launches—translating founder conviction into predictable, scalable revenue. Hila currently advises StageOne VC, serves on multiple advisory boards, and works closely with portfolio companies to accelerate growth. She is recognized as a 3x Top PMM Influencer, a keynote speaker, and AI Marketing Thought Leader of the Year (2025), and is a featured author in the best-selling book Product Marketing Wisdom.

Harvey is an experienced product marketing consultant who helps individuals and organizations unlock growth by demystifying and implementing results-driven product marketing strategies. With over 25 years in senior product marketing roles at global companies like Virgin, Microsoft, Kaspersky, Avast, and Seiko Epson, Harvey has a proven track record of helping startups to large enterprises discover and communicate the true value of their products and services. His areas of expertise include strategy planning, messaging, positioning, product innovation, and portfolio optimization. Harvey takes a hands-on, pragmatic approach to product marketing, equipping clients with the frameworks, knowledge, and confidence to use it as a superpower that drives business results. Harvey is passionate about making product marketing accessible. He provides actionable and inspirational tips on product marketing and career development. His debut book, Backstage Pass, shares insider advice to help readers excel in product marketing. With his depth of experience across B2B and B2C products and services, Harvey enables companies at any stage to clarify their product vision, penetrate new markets, and accelerate growth.

Zach is a messaging and positioning expert who helps founders, marketers, and entrepreneurs cut through the noise to achieve success. He understands that incredible ideas often fail due to poor storytelling or the wrong message. With an 'uncanny instinct for the right thing to say', Zach specializes in taking complex innovations and simplifying them into compelling narratives that grab attention and compel audiences to act. His work is focused on creating the core value proposition and tailored messaging needed to launch new products, build demand, and ignite market revolutions. He’s the strategic partner who injects contagious energy and gives teams the frameworks to 'think differently' about communication, ensuring their brilliant ideas find the audience they deserve.

Chloe is a senior Product Marketing and GTM leader with over 12 years of experience driving growth for global B2B SaaS brands. As a Fractional Product Marketing Strategist, she leads key strategic initiatives to sharpen positioning, accelerate go-to-market execution, and align marketing with revenue outcomes. Chloe has led high-impact launches and product marketing strategy for companies including Similarweb, Mention Me, Procore, and Safeguard Global. Recognised as a Top 100 Product Marketing Voice, she’s known for transforming complex ideas into clear, compelling narratives that build category leadership and deliver measurable business results.

Devon is Managing Partner at Fluvio, where he leads business strategy, growth, and execution—partnering with product and marketing leaders to build modern, scalable go-to-market systems. With nearly 15 years of experience spanning product marketing, media strategy, and cross-functional GTM leadership, Devon has helped launch and scale products at companies including Amazon, Etsy, ESPN, Getty Images, The New York Times, and Publicis. He also oversees Fluvio Ventures, the firm’s investment arm supporting early-stage companies building category-defining products. Devon is a recognized voice in the product marketing community, serving on the Advisory Board of the Product Marketing Alliance and regularly speaking at industry events. In 2024, he was named one of the Top 10 Product Marketing Consultants globally.

Jason is a product marketing coach, consultant, and creator with 10+ years of experience building PMM functions from scratch. He's built product marketing teams at three different companies (Klue, Chili Piper, and Uberflip) — each time starting as a founding PMM. Now, he's on a mission to help founding product marketers and early-stage PMM teams scale faster, focus on the right work, and drive real impact within their organization.

Erin is an experienced B2B SaaS product marketing consultant and co-founder of The Honeybee Collective. With over 14 years in edtech and 5 years leading PMM teams, Erin offers deep expertise in persona development, market research, competitive intelligence, product launches, and sales enablement. Erin’s special talents include crafting GTM strategies for cross-sell, upsell, and M&A integrations. She excels at building marketing programs tailored to a company's growth stage, market maturity, and team strengths. Erin also has a proven track record of marketing technologies within “frenemy” ecosystems and generating cross-functional excitement for PMM. As an Enneagram Type 1 with strengths in strategic thinking, ideation, maximizing others, learning, and analysis, Erin brings structured creativity to every project. She is available for project-based consulting, short-term PMM coverage, and fractional PMM roles. Erin loves helping clients clarify their messaging, penetrate new markets, and scale their businesses.

Anthony is the co-founder of FletchPMM, where he shares his expertise in messaging with early-stage B2B horizontal startups. At FletchPMM, Anthony helps founders position their products, crush launches, and write compelling messaging. He brings over a decade of experience creating engaging content and building online communities. Anthony previously wrote for an email newsletter with 200,000 subscribers and started a podcast that averaged 11,000+ downloads per episode. He has also grown Twitter and YouTube audiences into the tens and hundreds of thousands. Before launching FletchPMM, Anthony was part of the product marketing team at Headway. There, he helped founders position their products and develop effective messaging. Leveraging his background in content creation, community building, and messaging, Anthony is dedicated to empowering founders to clearly communicate the value of their innovations. He aims to equip startups with the messaging they need to share their products with the world.

Jonathan is a Go-to-Market (GTM) expert with over a decade of experience in B2B SaaS. He specializes in transforming startup growth through innovative marketing strategies. He also partners with Seed to Series C startups to define and implement powerful market entry strategies. Jonathan’s expertise spans critical areas, including product marketing, positioning, messaging, pricing, and sales enablement.

Megan understands what it's like to be expected to do it all as a marketing leader. That's why she's crafted Product Marketing House services to offer not only strategy, but execution. She serves as a product and content marketing team captain—on the field, calling plays and taking the ball down the field to help clients score. Megan's services include positioning and messaging analysis, go-to-market and product launch strategies and execution, customer intelligence (win/loss analysis, customer interviews, enablement), content creation (case studies, blog posts, webinars, one-sheets, slide decks, and more), and sales enablement (training, resources, feedback loops). She is also a coach and educator for product marketers.

April loves to co-create the future, whether it means launching a new idea, reinventing an old one, or navigating a changed world to create something better. With extensive experience in business, brand, and marketing, she brings a fusion of strategic, creative, and organizational expertise to every client engagement. April’s approach to every problem is with curiosity, objectivity, and a yen for what is authentic, distinctive, and true. She thrives on helping clients discover and articulate their purpose, vision, and values – and crafting the roadmap that brings these to life. April’s specialties include business strategy, corporate marketing, positioning/messaging, product marketing, competitive analysis, and communication strategies, to name a few. She helps companies outperform their industry rivals by instilling new thinking into the core of the organization, and works closely with clients to identify, develop, and act on profitable growth opportunities and game-changing business strategies.

Zach helps startup founders bridge the innovation gap—the disconnect between wanting to sell "new" and buyers seeing "unproven." After 10 years in sales and product marketing, he's learned that it's easier to sell something when you explain it in the way people already know. Most sales enablement relies on slide decks that explain what products do, but champions struggle when asked to explain those decks to their boss on the spot. That's why he's building Scope & Sequence. He helps B2B software companies identify their ideal champion, figure out how their product fits into their workflow, and build use case pages that explain how the product works for them—a better approach than 47-slide presentations. His success matters because he's lived this reality and knows the pressure founders face to make their vision clear to buyers. He is also a host of the 'We're Not Marketers' podcast.

Shirin is a seasoned product marketing consultant and one of the earliest independent PMMs, and now leading a team of specialized contractors who help B2B SaaS companies sharpen their positioning, messaging, and go-to-market strategy. Since 2019, she’s partnered with over 30 startups and growth-stage teams to bridge the gap between product and market reality, translating complex innovations into stories that sell. With over a decade of experience, Shirin is known for her human-centered, strategic approach and her ability to embed deeply into client teams as a trusted advisor, shaping narratives that accelerate growth and clarity across fast-moving industries.

Jacki is the Founder and CEO of Jacki Brown Marketing, LLC, a consultancy that helps hospitality and travel technology companies navigate growth by identifying and crafting their positioning and messaging, then scaling that across digital channels and into lead-generating marketing campaigns. With nearly two decades of experience in marketing, Jacki honed her skills working with renowned brands such as Amadeus Hospitality, Demandware (now Salesforce Commerce Cloud), Shark Vacuums, and Nexxus Haircare, where she shaped global marketing strategies that significantly impacted pipeline growth and sales. She lives in Portsmouth, NH with her husband and two young children.

Making buyers care about complex tech is Jenn’s thing - she’s even made the Root of Trust in an IoT device sound interesting. After 12 years helping technical teams sell what others can’t, including four years at the semiconductor giant, Arm, she knows how to turn features into value buyers actually pay for. Now she's bringing senior-level product marketing expertise to earlier stage tech companies. Because ambitious startups deserve someone who actually knows how to take products from ""interesting"" to ""I need this.""

Emma is the founder of Punchy, an expert in positioning and messaging for B2B tech, and the author of the best-selling book on messaging, Make It Punchy. She's guided over 250 of the world’s best and brightest high-growth companies to market-winning strategies, and has trained more than 3000 B2B marketers from top tech teams to create clear, simple, human messaging that stands out.

Hattie consults with and coaches product marketers, helping them become valued. She has supported PMMs at every level—from early-career to Head of—at Amazon, Meta, Google, scale-ups, and startups to step into their strategic value, build visibility without burnout, and position themselves for promotions, raises, and new revenue streams. She also creates product marketing educational videos for YouTube.

Jamie helps companies overcome their go-to-market challenges through 90-day sprints, specializing in startups and scaleups in the $50M to $500M ARR range. His expertise lies in niche sectors like GRC, ESG, RegTech, Compliance Automation, IT & Cybersecurity Risk, and DevOps, where he's seen firsthand the common challenges companies face. Whether it's zeroing in on ideal customer profiles, setting products apart from competitors, launching something new, expanding into new segments and geographies, or improving overall GTM efficiency, he delivers results. What sets him apart is his ability to dive deep quickly, understand unique challenges, and deliver tangible results in just three months. He's not just a consultant but a hands-on leader who becomes an extension of teams, driving real change and setting companies up for sustainable growth.

Rory has spent over 16 years in tech and software, with more than 12 of those in Product Marketing. He has worked on products at some of the world’s biggest brands - Google, YouTube and Amazon - as well as at high-growth scale-ups like Monzo, Pleo, Volt, Whereby, Ben and Zinc.