Your go-to-market cheat sheet

Product marketing is one of the most cross-functional (and let’s be honest, chaotic) roles out there – especially during go-to-market (GTM).

This cheat sheet gives you a structured way to plan and execute launches, measure product-market fit, and drive long-term growth with your post-launch tactics.

Whether you’re launching your first feature or scaling a product across regions, this resource helps you keep GTM aligned, focused, and actually working.

What is the go-to-market cheat sheet?

The go-to-market cheat sheet is a strategic guide to help you plan, execute, and evaluate how your product reaches the market – and what happens after.

This one’s built specifically for product marketers. It combines launch responsibilities, product-market fit signals across the funnel, and post-launch plays to drive expansion, retention, and feedback loops.

It's not just theory – it's a practical tool to help you get your product into the hands (and hearts) of the right users.

Who is it for?

This cheat sheet is for:

• Product marketers launching new products or features
• PMMs trying to figure out why their GTM isn’t sticking
• Growth or lifecycle teams looking for alignment with product marketing
• Teams scaling their post-launch strategies

Whether you're flying solo or working with a big cross-functional crew, this framework helps you stay grounded and strategic.

How to use the cheat sheet

There are three slides, and each one has a job to do:

• Slide one maps the product marketing responsibilities across the entire GTM lifecycle. It’s your blueprint for aligning with product, growth, sales, and customer success.
• Slide two helps you measure product-market fit at every stage of the customer journey. Use it to spot gaps, adjust your messaging, or rethink positioning.
• Slide three covers what happens after launch – from community to cross-sell. It’s packed with touchpoints to keep momentum going and deepen customer value.

👉 Use these slides together or on their own. They're ideal for kickoff meetings, retros, strategy sessions, or just proving (again) that PMM does way more than "just launch things."

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Go-to-market cheat sheet

Go-to-market cheat sheet From launch to post-launch growth Name of course here

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