Why?

We don’t take our mentor program lightly. We carefully vet every applicant and only crème de la crème product marketers come on board.

That’s CV-worthy in itself.

It doesn’t stop there though and there are tonnes of upsides to becoming a product marketing mentor:

🌱 Help others grow and give back to the community while building your legacy.

🧠 Gain fresh perspectives from mentoring and expand your own knowledge.

📈 Advance your career, forge lasting relationships, and boost your confidence.

🤝 Shape future leaders and positively impact someone’s career.

💪 Stay current in the evolving product marketing field and feel rewarded by helping others.

What to expect:

FAQs for the mentorship program

Can anyone be a mentor?

Generally, only people who are subscribed to our membership plan can be mentors or mentees. But, we also have Ambassadors and other top-level execs who join as just mentors.

How many hours do I have to commit to?

It's entirely up to you! You set the pace based on what you’re comfortable with. Whether you can only commit an hour a week or a month, that’s perfectly fine.

Will I have to work weekends?

Not at all. You choose which days you want to mentor. So, you can certainly choose a Monday to Friday schedule, or add in weekends if you prefer. 

Can I mentor more than one person at a time?

If you’ve got the bandwidth for it, sure!

You can probably sense a theme here... but you own 100% of the ‘when’, ‘how long’ and ‘how many’ elements of the program and you can scale up or down as much as you want.

There is no limit on our end. If you're at capacity, hit pause on the platform to exclude yourself from the pairing process and continue with your existing matches.

How does matching work?

We use Mentorloop to help pair mentors and mentees.

Mentorloop’s algorithm pairs people across the whole program using your chosen criteria. This helps reduce unconscious bias and makes it easy to create strong matches at scale. 

Participants receive a shortlist of suggested partners based on the skills, goals, and interests they shared when signing up. You can browse these profiles, send a request to connect, and the other person can accept or politely decline.

What if I don't get on with my mentee?

No worries - sometimes the first match isn’t the right fit.

If that happens, you can simply decline the match and browse other suggested partners. Mentorloop makes it easy to explore new options until you find the right connection.

How will the communication side of things work?

Most of the communication can take place in the chat room when you become a pair on the platform - including the first meeting. Then, you're welcome to meet again however you prefer going forward.

Can I be a mentor and mentee?

Absolutely! Being an expert in one area doesn't mean you can't improve in another.

Find out what others think...

“It’s fulfilling to share experiences and insights while also receiving fresh perspectives and ideas in return”
Discover an enriching journey between mentor and mentee, fostered through the Product Marketing Alliance mentorship program.
Product Marketing AllianceCharley Gale
“The best thing you can do to give back to the community and feel like you belong together”
Two PMM pros, Div Manickam and Aline Bezerra, get into their experiences with PMA’s mentorship and menteeship programs.
Product Marketing AllianceStevie Langford

I’m sold, where do I sign up?

Our mentor program is available to paying members (Pro, Pro+, and Exec+), so sign in below if you have an account and find the mentorship program on your dashboard.

If you're keen to join as mentor, but aren't a member yet, contact our lovely Product Marketing Alliance Community Manager, Emma, here.

🚧 Our mentorship program is currently closed as we’re working behind the scenes on something new and exciting. A fresh, revamped experience is on its way - so stay tuned.

Want to be the first to know when it launches? Fill out the short form below and we’ll keep you in the loop.