Launch date: December 2025
The Brand Marketing Certified: Masters certification gives you the frameworks, insights, and practical skills needed to create, scale, and protect a world-class brand.
Built for product marketers, this self-paced course combines real-world case studies, expert-led lessons, and actionable exercises to help you turn brand theory into career-making impact.
- Bridge the brand-product gap: Learn to make brand marketing a practical, strategic part of every product initiative.
- Practical frameworks & templates: Walk away with ready-to-use tools you can implement immediately.
- Learn from top brand leaders: Get guidance from industry experts with experience at Zillow, Starbucks, Discovery, and more.
Meet your instructors...
Mark Edwards, Global Head of Brand and Product Marketing at Redpin
Mark Edwards has spent the better part of two decades building brands and launching products at companies like Zillow, Starbucks, Electronic Arts, and Redpin.
He loves operating at the intersection where brand strategy meets product marketing, leading teams through messy, complex challenges by starting with what makes customers tick and building strategies and experiences that spark reconsideration of the brand.
From creating award-winning campaigns that got millennials excited about Starbucks' whole bean coffee again to completely rethinking Zillow's approach to B2B marketing, he believes that the best brand and product marketing work comes from genuine empathy and human-centred service.
Gabe Kosowitz, Director of Brand Strategy and Marketing at Zillow
Gabe Kosowitz is a Brand and Marketing leader with nearly 15 years of experience across creative, strategic, and research sides of the industry.
His career includes impactful roles with renowned organizations such as the Baltimore Orioles, Discovery Communications, the Smithsonian Institution, and Zillow Group. He is currently the Director of Brand Strategy & Marketing at Zillow.
Gabe’s expertise lies in crafting innovative B2B + B2C strategies that bridge creativity and data-driven insights, making him a key driver of brand success in diverse industries.
Bryan Elanko, Product Marketing Lead at Shopify
Bryan Elanko is a Technical Product Marketing Leader with global experience across FinTech, DevSecOps, and Climate Tech.
A PMA Ambassador and Customer Advisory Board member, he drives go-to-market strategy, product adoption, and growth initiatives.
He also publishes Strategy in Process, a newsletter distilling practical product marketing insights.
What's included?
Content: An extensive on-demand curriculum teaching you a battle-tested brand marketing framework. This proven process has helped B2B and B2C companies build powerful brands that capture audience attention, strengthen loyalty, and drive long-term growth.
Footage: Master the complete brand marketing playbook through focused, on-demand content you can access anytime. Learn everything from brand positioning and storytelling to activation and measurement.
Tasks: Put theory into practice with hands-on exercises and templates designed to help you craft brand narratives that resonate with your target audience.
Templates: Hit the ground running with our complete set of brand marketing templates that you can share with your team.
Access: Join our exclusive Slack community of certified product launchers. Network with professionals who've successfully launched products across industries, share tactics, and get feedback on your launch plans.
Certification: Stand out with an official Brand Marketing certification. Demonstrate your expertise in brand strategy upon completing all course requirements.
Join the waitlist to grab $100 off...
FAQs...
Who is this Brand Marketing Certified: Masters certification for?
This certification is designed for product marketers, brand marketers, and marketing professionals who want to master the skills needed to build and grow strong brands.
What makes this Brand Marketing Certified: Masters certification different from others?
Unlike generic marketing courses, this program is tailored specifically for product marketers, combining brand-building fundamentals with product marketing best practices.
Do I need prior brand marketing experience?
Not at all. The certification is designed to be accessible to those new to brand marketing, while still offering depth and advanced strategies for experienced professionals.
Is this Brand Marketing Certified: Masters certification self-paced?
Yes. You’ll have the flexibility to learn on your own schedule, revisit modules anytime, and move at a pace that suits your career and lifestyle.
Will I get a certificate?
Yes – upon completion, you’ll receive an official Brand Marketing Certified: Masters certificate to showcase your expertise.
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