“The investment in Pro+ is well worth it for the growth and development opportunities it offers.”
Marta Ballester Zuriaga, Digital Marketing Executive, Digital Funnel
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Built with leading product marketing experts at orgs like Dropbox, Shopify, LinkedIn, Airtable, Meta, and more, our certifications are nothing short of world-class.
We’re accredited and recognized by the Chartered Institute of Marketing and CPD, and all our courses are based on real-life experiences, practical implementation, and actionable learnings you can apply tomorrow.
Built and trusted by experts at
From research to pricing, positioning to enablement, storytelling to onboarding - and more, there’s a lot that goes into successfully getting a product to market - and keeping it there.
This framework’s designed to help you navigate every step.
Thorough customer, market, and competitor research are the bedrock of any product marketing strategy. Fail to prepare, prepare to fail.
From pricing to GTM, acquisition to internal comms, a watertight strategy is key. A strategy that looks at barriers, opportunities, and data-backed methodologies is the first step towards long-term success.
Defining the market you’re working in, identifying your personas, and creating positioning & messaging that truly resonates is essential.
If you want to go fast, go alone. If you want to go far, go together. Through training, collaboration sessions, and indispensable assets, equip other teams with all the knowledge they need to come with you.
A product marketing strategy is never complete. Analyze. Refine. Test. Repeat. And ensure your product doesn’t just get to market
- but maintains a competitive position there.
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual certifications to find the best value for your investment.
$167/month (billed annually)
Annual subscription with access to every certification, a yearly Summit, workshops, templates, mentors, members-only events, and more.
$500-$1,299 One off payment
One-off payment and lifetime access to this accredited certification.
A suite of accredited courses designed to develop your skillset, refresh your knowledge, fuel you with ideas, and advance your career.
Keep up-to-date with industry trends and the latest thinking, grow your network, and mingle with leading PMMs from Google, LinkedIn, Amazon, TikTok & more.
Non-stop, cohort-based learning opportunities with your peers. From collaboration to KPIs, learn, discuss, and debate all the essential PMM topics.
Get the peace of mind of working from tried and tested frameworks, streamline your day-to-day, and head into your next project with complete confidence.
Empower your personal and professional development, identify and fill soft and hard skills haps, and achieve your career goals - quicker.
Catch-up on every single PMM event - past and future - whenever you want, wherever you want. First-hand insights from Meta, IBM, Microsoft, & more await.
I’ve been really enjoying the curriculums, community, webinars, articles, templates, and the PMA staff. The value I’ve gained from the templates is fantastic, they’re a superb resource – undoubtedly the most beneficial resource I’ve come across – and save me so much time. Not only that, they instantly ignite creativity which, in turn, boosts productivity.
Launa Chavez
Senior Product Marketing Manager
I praise PMA up and down, the courses have changed my life and completely accelerated my professional career. I’m now doing something that I'm passionate about as well. The courses have enabled me to take everything up a level; be more strategic, work cross-functionally, and translate what the product team is doing.
Evonne Powers
Product Marketing Lead
Let us know your experience in key PMM competencies and we'll give you a tailormade framework to lean in on your strengths and identify opportunities for professional growth.
Learn at your own pace.
Upskill virtually alongside your peers.
Get certified in a single day, in-person.
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