Thursday, August 4
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session

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Over the last ten years, competitive intelligence has gone from a fairly niche and largely undefined role within most organizations to one that is becoming critical to staying relevant and innovative in today’s hypercompetitive environment.

More companies than ever before are looking to either create a competitive intelligence program from scratch or amplify their existing efforts to take their intel strategies to the next level. With all that being said, there are a number of blind spots that organizations may have that can lead to CI program failures.

Learn more about these and how you can convert these potential areas of weakness into strengths to drive value for your organization.

Join this PMMnow session as we cover:

  • The current state of the CI profession,
  • Four common CI blind spots, and how to avoid them,
  • Setting yourself up for CRM gold.

About the speaker

Benjamin Hoffman, Senior Manager, Competitive Intelligence, Adobe, is a solutions and service-oriented professional with deep experience in competitive intelligence, account management, market research, customer success, product marketing, program management, strategy, sales enablement, and cross-functional project management.

His experience has centered around the enterprise software industry. In this sphere, he has worked on the agency side (IDC, C Space) as a trusted advisor to key clients (Hearst Media, The Atlanta Falcons,, Teleflora, LendingTree), as well as on the vendor side (Pegasystems, UiPath, Datto, and now Adobe), where Ben consulted internal teams on competitive and market intelligence, sales enablement, and positioning and messaging.

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