Positioning & messaging path

New to positioning or just fancy a refresher? About to enter your first messaging project or refining what you've already got? Wherever you're at in your positioning and messaging journey, this path's packed with guides, templates, presentations, and case studies to help you master both.

Learn from the likes of:

• April Dunford
• JPMorgan
• SurveyMonkey

Below is a breakdown of what will be covered in this seven-week program.

Psst! Want to receive email reminders with each week's learning materials? 👇

Week 1: Positioning... positioning

• What is positioning? Market, product, and brand positioning explained [guide]
• Positioning framework [template]

Week 2: Positioning case studies

• Mastering positioning for growth [guide]
• Product positioning and differentiation: Standing out in a competitive market [video]

Week 3: Defining your market category

• Charting new territory: How to define a market category and execute a high-impact GTM plan [video]
• The 1% positioning shift that can increase your market share [guide]

Week 4: Messaging frameworks

• What is product messaging? [guide]
• Messaging template [template]

Week 5: Elevator pitch and outcomes

• Messaging, positioning, and value proposition strategies, revealed [video]
• 4 prompts for AI-powered positioning and messaging [template]

Week 6: SurveyMonkey cheat sheets

• SurveyMonkey's 7-step messaging process [video]
• Smarter AI messaging: Stand out without the buzzwords [guide]

Week 7: Refreshing and using your messaging

• Positioning and messaging rollout checklist [template]
• How to sell (not just write) great product positioning [guide]