New to positioning or just fancy a refresher? About to enter your first messaging project or refining what you've got already got? Wherever you're at in your positioning and messaging journey, this path's packed with guides, templates, presentations, and case studies to help you master both.

Learn from the likes of:

April Dunford | SurveyMonkey | Samsung | PwC

Below's a break down of what will be covered in this 7-week program.

Psst. Want to receive email reminders with each week's learning materials? 👇

Week 1:


Week 2:

Positioning case studies

Week 3:

Strategic product marketing

Week 4:

Messaging frameworks

Week 5:

Messaging for impact

Week 6:

SurveyMonkey cheat sheets

Week 7:

Refreshing + using your messaging