Let’s be frank. Product School is a platform specializing in education around product strategies - not product marketing. And you know better than us how very different these two principles are. 

And the truth is… their certification isn’t accredited by any continuing education body. And PMA? We’re accredited by the Chartered Institute of Marketing (CIM) and the CPD Certification Service.

Basically, going to Product School for a product marketing certification is like going to a bookstore and ordering a pizza. It just doesn’t make sense. We, on the other hand, specialize in delicious Italian cuisine and fine dining. 

Except… we’ve actually got something significantly better than Italian (senza offesa). We’ve got some truly juicy product marketing modules for you to sink your teeth into. 

Take a look below at what we, at PMA, bring to the table. (No pun intended!) 

Product Marketing Certified: Core (PMA) vs. Product Marketing Management Certification (Product School)

PMA Product School
Online ✔ ✔
On-demand ✔ X
In-person option ✔ X
Start any time, self-paced ✔ X
Certification ✔ ✔
Duration 19+ hours 15 hours
Live workshops ✔ ✔
Updated every quarter ✔ ?
Pricing ✔ ✔
Positioning and messaging ✔
(With April Dunford) 		✔
Go-to-market ✔ ✔
How to work with product management ✔ X
Research ✔ X
PMM-specific OKRs ✔ X
Personas ✔ X
Jobs-to-be-done ✔ X
Narrative design ✔ X
Communication and collaboration ✔ X
Sales enablement ✔ X
Product-led growth ✔ X
Onboarding ✔ X
Analysis and optimization ✔ X
What is PMM slide deck for internal education ✔ X

And the reasons don’t stop there. With the world’s biggest PMM community – pushing on 50,000 PMMs – we have exclusive and unlimited access to the burning questions and problems product marketers are facing today. And, of course, all this intel is fed into our course content.

Don’t forget, we’re the OG PMMC. 

Product School might wanna act like they’re the Real Deal™ 😏,  but we’ve got the proof.

Until you’ve taken the course for yourself, you’ll never truly understand the value Product Marketing Certified: Core has to offer. However, until you do, here are the highlights:

👩🏼‍🏫 11 modules

📒 101 chapters

✅ 57 exam questions

👋 1 live session a week

🛠 30+ templates & frameworks

🔖 PMMC® certification

GET CERTIFIED WITH PMA

Don’t believe us? Hear it first hand from those who have been there, and done it…

“This is one of the most comprehensive and crucial courses that any product marketer or someone willing to join product marketing needs to complete. It has an extremely robust structure, is very cohesive, and comes with well-explained frameworks that are essential to PMM success within any business.
At the end of the course, you will be a confident product marketer with strategic, analytical, research, and storytelling skills. Very highly recommended!”
Karim Zuhri, former Global Head of Product Marketing at Safety Culture
“Thanks to the Product Marketing Core Certification I have been able to get a comprehensive learning of all that is product marketing. The course is well structured, very comprehensive, and has a good mix of theory and practice. The delivery method is quite fresh and agile. I also find the access to the templates very useful. I am very satisfied with the course and would recommend it to anyone who wants to grow in this sector!”
Maria Luisa Liuzzo, former Global Product Marketing Manager at Veeam Software
“The PMM Core Certification is all-encompassing and highly valuable for new or seasoned Product Marketers. Not only is it filled with relevant insights from a variety of well-known Product Marketing veterans, but it also provides users with templates and one-pagers to download and refer back to. Whether you're a PMM in a startup, mid-market, or enterprise environment, there's a lot of value for you here.”
Andrew McCotter-Bicknell, Head of Competitive Intelligence at Apollo.io

Read more testimonials >>

We know, we really do make a compelling case. But if you want to know more…

Don’t worry, we’ve got plenty of ammunition left to give. 😉

Here’s a flavor of the product marketers and organizations who’ve already trusted us with their certification:

FAQS

Who’s this course for?

Anyone with an interest in product marketing. If you want to transition into the industry, it’ll give you the knowledge you need to hit the ground running. If you’re new to product marketing, it’ll upskill you in areas you might not have much experience in. 

If you’re a product marketing veteran, it’s a great refresher on current trends and new practices. Whatever your level, it’s an awesome opportunity to learn from senior PMMs at some of the world’s biggest businesses.

What are the benefits of completing Product Marketing Certified: Core?

By completing Product Marketing Certified: Core, you gain a strong grasp of product marketing, get access to practical templates, and join a community of industry pros. It’s a great way to boost your confidence, skillset, and career prospects. Simple as that!

How much does PMMC cost?

The course itself is $1,299. Don’t forget that we accept payment plans to suit your needs. Just contact our team, and we will help you out. 

I’d love to get my whole team certified, do you offer any discounts?

Yup! Plus, all our team packages are tailored to your needs. If you drop Matt a line at m.booth@pmmalliance.com and tell him what you want, he’ll put a package together for you – it doesn’t have to be online and on-demand either – it can be online and live, or live and in-person.

What are the live, weekly sessions all about?

To give you the convenience of a self-paced, online course, without skipping on the benefits of live conversations, Product Marketing Core comes with weekly calls with senior-level product marketers. 

Why? 

So you can ask questions about anything you’ve learned, chat with like-minded PMMs, and soak up extra insights from leading product marketers.

I can’t guarantee I’ll be able to attend the live workshops. Can I watch them later?

Sure! To make sure you don’t miss out, we upload all of our previous workshops to an archive for you to dip into at your leisure.

Will I get a personal mentor as part of the Product Marketing Core course?

Yes! You’ll be able to chat with product marketing whizzes every week during our live sessions. They’ll be on hand to talk about all things product marketing, offering expert advice to everyone on the call.