Product Marketing Awards 2025: Your winners

After an inspiring round of nominations and rigorous selection, we are thrilled to announce the winners of this year’s Product Marketing Awards! 

These outstanding individuals and teams have set themselves apart through exceptional leadership, creative solutions, and impactful contributions to the field of product marketing. 

Each winner has not only excelled in their respective category but has also raised the bar for what’s possible within our industry. 

Join us in celebrating the talent, innovation, and hard work of this year’s award recipients - an extraordinary group of professionals shaping the future of product marketing.

Product Marketing Leader of the Year

Michele Nieberding, Director of Product Marketing, AI at Treasure Data has won Product Marketing Leader of the Year.

Michele exemplifies transformative leadership in product marketing. She has built high-impact marketing programs and product launch excellence from the ground up, driving measurable results across revenue, pipeline, and brand awareness. At Treasure Data and beyond, Michele blends AI expertise, creative storytelling, and disciplined execution to empower teams, partners, and the broader PMM community.

Known for her generosity, mentorship, and hands-on approach, Michele elevates everyone around her - mentoring emerging PMMs, fostering collaboration, and turning ideas into repeatable, scalable practices. Her vision, energy, and relentless execution make her a standout recipient of Product Marketing Leader of the Year.

Product Marketing Rising Star

Mat Silva, Head of Product Marketing & Product Lifecycle GTM at Bank of Brazil has won Product Marketing Rising Star.

Mat exemplifies emerging excellence in product marketing. Recognized as a LinkedIn Top Voice and the only professional in Brazil with this distinction in PMM, he combines strategic vision, hands-on execution, and a purpose-driven approach to connect products with people. At Banco do Brasil and previous roles in LATAM and Europe, Mat has launched AI solutions, driven billions in revenue, and transformed consulting and product businesses through innovative go-to-market strategies.

Beyond measurable impact, Mat is a passionate mentor and community builder, inspiring the next generation of product marketers and shaping PMM into a scientific, strategic, and human-centered discipline.

Product Marketing Team of the Year

Intercom’s Product Marketing team has won Product Marketing Team of the Year.

Intercom’s PMM team exemplifies excellence in strategic, high-impact product marketing. This tight-knit group of eight full-stack marketers has redefined the company’s positioning, leading the pivot to an AI-first customer service platform, driving world-class launches like Fin 3, and shaping enterprise go-to-market strategies that contributed $20M in ARR.

By combining creativity, data, and AI-enabled workflows, the team operates as super-generalists - building narratives, enabling sales, guiding product strategy, and executing at scale. Their collaboration, innovation, and commercial impact set a new standard for product marketing, making them a standout recipient of Team of the Year.

Product Launch of the Year

Akeneo has won Product Launch of the Year.

Led by Virginie Blot, Principal Product Marketing Manager, who exemplifies excellence in product marketing and innovation. She spearheaded the launch of Akeneo’s Data Architect Agent (DAA), an AI-powered capability that transforms complex PIM data modeling from a multi-week process into a guided experience completed in minutes. Her team defined positioning, enabled 200+ GTM colleagues globally, and aligned every customer and analyst touchpoint, driving excitement across the market.

By combining human expertise with AI automation, Virginie’s launch delivered measurable impact - faster onboarding, fewer manual iterations, and tangible business value - setting a new standard for product innovation and making her a standout leader behind Akeneo’s Product Launch of the Year.

Win/Loss Program of the Year

Mindy Regnell, Head of Market Intelligence at Klaviyo has won Win/Loss Program of the Year.

Mindy exemplifies strategic excellence in competitive and customer intelligence. She developed and leads a win/loss program that goes far beyond traditional approaches, delivering deep, actionable insights that drive decision-making across marketing, sales, product, pricing, and customer success.

Her methodology uncovers hidden patterns by meticulously analyzing customer feedback, triangulating data, and translating nuanced insights into strategic recommendations. By combining rigor with clarity, Mindy’s program informs messaging, shapes competitive intelligence, and guides cross-functional strategy - turning complex customer realities into measurable business impact. All this makes her a standout recipient of Win/Loss Program of the Year.

Thank you to our nominators

We’re so grateful to everyone who cast their votes in this year’s Product Marketing Awards. There were so many worthy winners, and it was truly a tough job to whittle it down. We invite you to stand up one more time and applaud this killer lineup of champions.

The wealth of talent in our industry is unprecedented, and highlighting it is super important – we’re more than thrilled to show off the superstars perfecting PMM-ing.

And if you want to stay up-to-date on all the latest in the product marketing space, network with these fantastic finalists, and meet even more of your peers, then the Product Marketing Alliance Slack community is for you!