Expense your product marketing learning
Many companies offer an L&D or education budget. And with nearly half of our alumni reporting their company reimbursed them for PMA certifications, here's how you can too.
If you need manager approval, we've created easy-to-use email templates you can edit and send over, for a pitch your company can't say no to.
Show them how investing your L&D not only helps you with your career goals but most importantly, contributes towards the business goals.
These teams already upskilled with PMA. Join them.
Pitchyour case
Convince your boss to fund your learning with our customizable email templates.
"PMA are experts in Product Marketing, the core course is for you whether you are starting out or experienced. Packed with examples, tips and templates across key facets of the job."
Asif Choudrey
Global Director, Product Marketing
"In a world where PMM function is often misunderstood, PMA's resources and community play a key role in helping everyone aspiring to be a well rounded PMM leader."
Sandeep Rath
Global Product Marketing Strategy for Cloud Infrastructure Cyber Security
Accelerate your team’s impact
Build, retain, and train a gold-standard product marketing team.
Extend the learning, get everyone speaking the same language, and level-up your PMM impact with world-class resources your team can use to learn today and apply tomorrow.
Explore your options and reach out to a member of the team for support getting budget sign-off from your key stakeholders.
Trusted ratings from:
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Reimbursement tips from PMA Alumni
Come prepared with a plan
Inspire confidence by showing how and when you’ll commit to your L&D, and when your boss can expect to start seeing some of the learnings come into action.
Demonstrate ROI
Whether it’s increasing profit margins or winning more market share, outline how you plan on using your newfound knowledge to benefit the business.
Include a list of leaders
Don’t forget to shout about the Fortune 500 brands you’ll be learning first-hand from, and the fact you can weave their tried + tested strategies into your own.
Let others do the talking for you
We all know the importance of social proof for our products… the same applies here. Let our awesome reviews do some of the pitching for you.
Anticipate objections
…and come prepared with solutions that address any potential concerns.
Emphasize long-term value
Discuss how the certification will benefit not only your current role, but also future career growth within the company.
Additional resources
From case studies to competitor comparisons, here are a few additional links you might find useful to ping over to your boss.
Need help
pitching your case?
Whether you’re looking to secure budget for your entire team or just yourself, if you need a hand, just reach out to the team - we’re here to help.
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