Six steps to build a great relationship with sales [Video]

Holly Watson and Devon O’Rourke explore the importance of optimizing the relationship between product marketing, sales, and marketing and how to do so.

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.

In this article, I want to share my experiences building and scaling the product marketing function across the previous four organizations I’ve worked for; GE, MailChimp, Etsy, and Zapier.