“The investment in Pro+ is well worth it for the growth and development opportunities it offers.”
Marta Ballester Zuriaga, Digital Marketing Executive, Digital Funnel
Learn more
The positioning and messaging playbook: Winning hearts, minds, and wallets
Chapters 
Transform your product positioning and messaging strategy from scattered tactics into a systematic playbook that drives measurable business results. This comprehensive masterclass reveals the proven frameworks, templates, and methodologies that turn customer insights into compelling narratives—winning emotional connection (hearts), rational buy-in (minds), and purchase decisions (wallets).
Learn how top-performing product marketers build messaging frameworks that create unshakeable market positions, accelerate sales cycles, and command premium pricing. This isn't theory—it's a battle-tested product marketing playbook with immediate implementation tools and real-world success stories.
Master the complete journey from strategic positioning to tactical messaging execution, ensuring every customer touchpoint reinforces your competitive advantage and drives revenue growth.
Follow us on LinkedIn
Product marketing insider
Thank you for subscribing
Level up your product marketing career & network with product marketing experts.
An email has been successfully sent to confirm your subscription.
Related resources
See all Videos
Creating stronger impact with sales - How product marketing creates revenue-driving narratives
October 20, 2025
1 min
AI-Native PMM: Reimagining product marketing from the ground up
September 18, 2025
1 min
Adventures of Building a Product Marketing Team
September 15, 2025
2 mins
Hands-on AI skills for product marketing
September 05, 2025
1 min
.svg)