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Marta Ballester Zuriaga, Digital Marketing Executive, Digital Funnel
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The positioning and messaging playbook: Winning hearts, minds, and wallets
Chapters 
The text discusses the summit participation instructions, networking opportunities, and access to session recordings. It introduces the summit's focus on positioning, messaging, and storytelling, along with the first speaker, Elena Madrigal, and her experience at Nokia. The evolution of Nokia's phone positioning and the success factors are highlighted. The comparison of meditation apps Calm and Headspace, the impact of pricing strategy, and the rebranding of Over to GoDaddy Studio are also covered. The process of developing messaging, qualitative and quantitative research, and the importance of differentiated value messaging are emphasized. The text also mentions the use of surveys and conversations for research, as well as setting benchmarks to measure research success.
Elena Madrigal, Senior Vice President of Product and Marketing, Amaze
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