The strategic partnership playbook: How PMM leaders build teams that drive business decisions

The strategic partnerships playbook

This playbook's perfect for PMM leaders who want to:

• Stop having their roadmap recommendations treated as suggestions by Product teams.
• Get Sales teams to actually use their battlecards and competitive intelligence in deals.
• Transform from being viewed as campaign executors to strategic business partners.
• Build market intelligence authority that executives forward and reference in strategic discussions.
• Develop cross-functional influence capabilities across their entire PMM team, not just themselves.

And by the end, you'll be equipped to:

• Complete the PMM influence assessment to audit your standing with Product, Sales, Executive, and Marketing stakeholders.
• Identify critical influence gaps using our stakeholder mapping framework and root cause analysis.
• Implement the intelligence brief system that positions you as the go-to source for market insights.
• Master stakeholder-specific influence strategies that address each group's unique priorities and communication styles.
• Execute our proven 90-day influence-building plan with week-by-week implementation steps and measurable outcomes.

Build, retain, and train a gold-standard product marketing team

Upskill your entire team, get everyone speaking the same language, and level-up your PMM impact with accredited certifications and bespoke training your team can use to learn today and apply tomorrow.

• Strategic workshops
• Team membership
• Team certifications

Accredited product marketing team training packages

Elevate your team’s product marketing skills with comprehensive training from PMA. Get CIM & CPD accredited certifications, bespoke workshops and more.

brand logos