Members-only Product Marketing Strategy What is product marketing? Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide....
Members-only Careers How to become a product marketing manager [Video] If you're looking to start a career in product marketing, then discover what it takes to succeed as a PMM....
Members-only Videos Market segment vs target market: What's the difference? [Video] Learn more Enjoyed this video? Why not check out some related reading 👇 Market segment vs. target market: What’s the difference?What do...
Members-only Go-to-Market What is a go-to-market strategy? A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers....
Members-only Pricing What is a pricing strategy? Discover how we can help your sales reps close more deals in this complete guide....
Members-only Competitive Intelligence What is Competitive Intelligence (CI) and Analysis? Crush your next competitive intelligence project....
Members-only Guides What is positioning? A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....
Members-only Personas What is a persona in marketing? Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....
Members-only Customer & Market Research What is customer and market research? Everything you need to truly embody the voice of the customer....
Members-only Positioning & messaging What is product messaging? Make a mark with your next round of messaging....
Members-only Articles Who should be involved in the persona process? In this article, our CMO Bryony Pearce outlines who should be involved in the persona process and how to include them....
Members-only Careers How to position yourself as a CMO In this article, we outline the tactics you should use if you’re a Senior Product Marketing Manager or Director of Product Marketing and you have your eyes set on the CMO role....
Members-only Sales Enablement How to reactivate churned users Did you know, collectively, avoidable churn costs businesses $136 billion a year? Find out how to get your numbers as low as possible with these proven tactics....
Members-only Introducing your brand-new PMA book: Misunderstood We're thrilled to announce the title of our upcoming book, Misunderstood: How to get an entire organization to understand product marketing and value what you do. Excited? Check out an excerpt focusing on The Buyer Journey....
Members-only Product Marketing Life [podcast]: Bree Bunzel New to the world of Customer Advisory Boards? Or want to freshen up what you've already got? Either way, this show's for you....