An intro to narrative design [eBook]

eBooks | Narrative Design | Product Marketing Strategy

Narrative design - an underestimated strategy. And yet, essential when it comes to creating breakthrough product narratives, and successfully positioning your product to help it stand out from the crowd.

Want help getting started?

This mini eBook lays the foundations for a solid narrative design strategy. Think of it as the perfect introduction to the function.

Already an Insider member? Grab your copy here (no form-filling required 😉).

What’s inside this eBook?

Download your FREE eBook and gain access to the most essential insights into the strategy, including:

  • What is narrative design?
  • How does it fit into product marketing?
  • Why is narrative design important?
  • What’s needed before developing a narrative design strategy?
  • The narrative design structure

Plus, some sections are taken directly from the Narrative Design Certified: Masters course to give you a preview of what to expect - you can’t say we don’t treat you. 😉

Gimme my eBook

Want more?

All of the information within this eBook has been provided by Marcus Andrews, Director of Product Marketing at, and the creator of the Narrative Design Certified: Masters course we have at Product Marketing Alliance.

Marcus knows narrative design like the back of his own hand - having helped build the strategy into what it is today. He has countless experiences working with well-known professionals in the field to build and develop the function, including April Dunford and Dave Gerhardt.

Completing this course will help you:

📖 Blow away marketing leadership with your storytelling skills.

🔥 Help your company stand out from the crowd.

💪 Elevate yourself and your product marketing function.

🚗 Drive real and tangible organization-wide change.

👊 Learn from the man who’s spearheading narrative design.

Break through the noise and win in even the most crowded markets.

Get Narrative Design Certified