An intro to positioning [eBook]


Effective positioning plays a fundamental role in the success of any product that goes to market - it’s vital you know the area like the back of your hand.

This mini eBook is the perfect introduction to getting you started. Plus, we’ve included a FREE extract from the Positioning Certified: Masters course.

Dig in. 👇

Already an Insider member? Grab your copy here (no form-filling required 😉).

What’s inside this guide?

Download your FREE guide to unlock the essentials of positioning, including:

  • What is positioning?
  • How does it fit into product marketing?
  • Why is positioning important?
  • The six steps to a successful positioning strategy.
  • How to identify what makes your product unique.
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Want more?

If you’re looking to enhance your positioning credentials even further, the Positioning Certified: Masters course is packed with key learnings that’ll improve your knowledge.

From enrolment to certification, you’ll be armed with only essential insights, designed to define what makes your product unique, find your product’s place in the market, and excel in one of the most strategically impactful areas of your role.

By the end of this course you'll:

✅ Understand why positioning is so important

✅ Learn the ins and outs of strategic positioning

✅ Know how to position for growth

✅ Appreciate the role of teamwork when positioning your product

✅ Understand the correlation between positioning and cross-functional areas

Get Positioning Certified