Steps to mastery: First steps in mastering competitive intelligence

I'm Andrew Keating, and I’m here to share my thoughts and ideas about industry marketing strategies. We'll explore how you can construct an industry-vertical go-to-market motion within your enterprise Software as a Service (SaaS) product marketing organization....

Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy hones in on the intricacies of an area every product marketer simply has to succeed in their role....

Hot on the heels of April’s Learner of the Month, Kripa Sitaraman, Market Competitive Analyst, Product Marketing at VMware, it’s our pleasure to announce that the Learner of the Month award for May goes to Isamar Vega....

It’s time for an inside look at the ever-evolving world of product marketing. I've spent years navigating the dynamic landscape of this field, experiencing a spectrum of highs and lows, triumphs and setbacks, all of which have shaped my understanding and perspective....

Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he took on his first product marketing role. After checking out the various resources available online, he decided to sign up for a PMA Pro Membership....

This guide has been created to give you a taste of our flagship course with four templates to aid with some of your most important product marketing duties....

As product marketers, it’s our responsibility to bring together cross-functional teams and ensure that everyone is aligned on key metrics and goals. Without clear metrics and goals, it can be difficult to determine the success of a product launch....

When you're constantly being bombarded with releases (sometimes at the very last minute!) it can be hard to decide how much attention you or your organization should allocate to each one. I’m going to provide a framework to help you tackle this problem....

Want the definitive playbook on the competitive intelligence function? Want tried and true methods, templates, and frameworks you can apply to your role today? Grab your free copy of this eBook and take your competitive intelligence program from chaotic to supersonic....

In this episode, host Mark Assini is joined by Jessica Andrews, VP of Marketing at Copper. Jessica shares how she and a group of individuals at Copper brought their newest product, Wyndy, to market, how ICP research helped the launch, and how the team navigated entering a new customer segment....

Hello everyone! I'm Harvey Lee, and I've had the pleasure of working in product marketing for over 20 years. Along the way, I've learned a thing or two about how to make a product resonate with its target audience. In this article, I'll share some insights from my professional journey....

With countless responsibilities, product marketing leaders bear quite the weight on their shoulders. Join our next webinar on June 29 for key tips into what you should be doing to thrive in your senior role, stay on a path of growth, and redefine your success as a leader....

Following an unconventional route into a PMM career, Brianna Cabral, Product Marketing Manager at Arena, signed up for a PMA membership and has gone from strength to strength....

Last month, Nicholas Gregory, Global Head of Sales Enablement & Effectiveness at Qlik, scooped April’s accolade, and now, we’re thrilled to announce the Expert of the Month for May is Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS)!...

Go-to-Market Blueprint targets the core topics of GTM strategy, from ideation, to delivery, to growth and everything in between. This interactive course allows you to learn, practice and perfect your skills so you can build and implement every Go-to-Market strategy with confidence....