Members-only Customer & Market Research 4 ways voice of customer data drives a smarter, more strategic content strategy When you tap into VoC data at scale, your content becomes more focused, timely, and impactful. Here's how....
Members-only Growth 6 best practices to balance launches and adoption Launches excite; adoption retains. Here’s how to win at both....
Members-only Brand marketing Top brand performance indicators to track Learn the 10 key brand metrics every product marketer should track – plus how to measure, calculate, and connect them for smarter brand strategy....
Members-only Membership content How to personalize your product marketing (without being creepy!) A guide to doing personalization right: which channels to prioritize, which tools to try, and how to keep it human....
Members-only Podcasts Going from market rejection to a 4.5x adoption rate [Video] Explore how bold innovation meets market resistance – and how education, not just promotion, can turn the tide....
Members-only OnDemand Product Marketing Summit | Dubai 2025 Catch up with all sessions from Product Marketing Summit Dubai including insights from Microsoft, Mastercard, Nissan, and more....
Members-only OnDemand Product Marketing Summit | Amsterdam 2025 Catch up on all sessions from Product Marketing Summit Amsterdam including insights from HelloFresh, DataSnipper, Decathlon, and more....
Members-only Reports State of Product Marketing Report 2025 Get a behind-the-scenes view into what your peers are prioritizing, struggling with, and celebrating – all backed by data and direct quotes from real product marketers....
Members-only Careers How to manage up and take control of your career Your manager can have the biggest impact on you, both personally and professionally. Learn how to “manage up” and take control of your career, regardless of who your manager is....
Members-only Pricing Why most pricing fails – and how to fix it [Video] Shah Choudhury of Salesforce shares his journey, pricing strategy insights, and how AI is shaping the future of product marketing....
Members-only Product Launch Product launch communications roadmap template Plan smarter. Launch stronger....
Members-only Brand marketing Creating brand advocates internally: Why employee buy-in is critical Discover how to turn employees into passionate brand advocates by fostering engagement, aligning values, and empowering internal ambassadors for your company’s mission....
Members-only Membership content How to make technical product marketing magical and impactful Think you can’t market to technical audiences? Think again. Here’s how to build trust, deliver value, and prove the impact of your work....
Members-only Careers What it takes to get promoted in product marketing with Steffi Li [Video] How a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter....
Members-only Developer marketing The State of Developer Adoption 2025 Report Download the report to stop guessing what developers want and start building experiences that actually work....