Members-only Podcasts From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways Learn how Grant Duncan, VP of Marketing at HST Pathways went from PMM to VP of Marketing in just 3.5 years....
Members-only Sales Enablement Sales sells, but who’s buying? Address your B2B sales challenges with two-step playbook for mapping buying centers and creating cheat sheets....
Members-only Events Top product marketing events of 2024 that you must attend This year, Product Marketing Summits are set to be bigger and better than ever. We're looking forward to sharing indispensable insights with product marketers at venues around the world....
Members-only Go-to-Market How to build a rock-solid GTM plan Take a deep dive into what's required beyond the templates to make your go-to-market plan a true backbone for your launch....
Members-only Scholar program case studies “The program’s diverse cohort fostered meaningful connections” - PMM Scholar Program with Pratham Sharma Gain valuable insights into the PMM Scholar Program by reading about the firsthand experience of recent graduate Pratham Sharma....
Members-only Customer & Market Research How to get better ROI on content marketing surveys Unlock frameworks on using content marketing survey data to demonstrate your product's value....
Members-only Bringing product marketing and product management together Dive into the essential guide on merging product management and marketing for seamless product development. Featuring case studies from Microsoft and Apple, gain tactics for strategic alignment and creating products that resonate with customers....
Members-only Podcasts From layoff to job offer: Navigating product marketing job transitions with Yi Lin Pei Join Nitin Kartik and Yi Lin Pei as they discuss a time where Yi Lin helped a client land a job in product marketing within two months during a challenging job market....
Members-only Market & industry Is there a gender pay gap in product marketing in the US? The fight for pay equity has raged on for decades, but what is the real state of the gender pay gap for product marketers in the US in 2024?...
Members-only Articles Discount pricing: how to increase profits with discounts Pricing is crucial to the success of any product. Here, we explain each strategy, how to calculate your selling price, and how to introduce discounts....
Members-only Sales Enablement Sales collateral that speaks to buyers: Match content to the journey Ready to start creating sales collateral to help lead your potential customer through the buyer journey to conversion? Click to learn more....
Members-only storytelling What is storytelling in marketing? Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative....
Members-only Careers Stop being boring: A product marketing leader’s call to arms From corporate disillusionment to marketing brilliance, Jason Lord shares how to escape the cycle of boredom in product marketing. A must-read for leaders seeking to inspire and innovate....
Members-only Podcasts When and why to delay a product launch, passing the mic, and a fresh start, with Collin Mayjack, PMM at Dataro In the 100th episode of Product Marketing Life, host Mark Assini bids farewell and hands over the reins to new host, Collin Mayjack, PMM at Dataro....
Members-only storytelling The secrets of human-centered storytelling Join Nick Knuppe as he outlines the secrets to effective storytelling, honed after decades of experience in product marketing and advertising....