Members-only Metrics & OKRs Measuring product marketing success: Essential metrics & KPIs Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here....
Members-only Membership content The AI advantage: New tools for product marketing superheroes Use AI twins, agents, co-pilots, and automated workflows to streamline your work and unleash your inner superhero (cape optional)....
Members-only Navigating the AI landscape: Revolutionize the PMM process by integrating digital assistants AI isn’t just a buzzword - it’s reshaping how product marketers work, plan, and connect....
Members-only AI AI-Driven Product Marketing: Transforming Strategies, Campaigns, and Results playbook Your hands-on guide to unlocking the full power of generative AI across every facet of product marketing....
Members-only Articles The default bias has a halo – and it’s more powerful than we thought What every product marketing leader needs to know about the default bias – and how we can put these findings to work....
Members-only Customer & Market Research 4 ways voice of customer data drives a smarter, more strategic content strategy When you tap into VoC data at scale, your content becomes more focused, timely, and impactful. Here's how....
Members-only Growth 6 best practices to balance launches and adoption Launches excite; adoption retains. Here’s how to win at both....
Members-only Brand marketing Top brand performance indicators to track Learn the 10 key brand metrics every product marketer should track – plus how to measure, calculate, and connect them for smarter brand strategy....
Members-only Membership content How to personalize your product marketing (without being creepy!) A guide to doing personalization right: which channels to prioritize, which tools to try, and how to keep it human....
Members-only Podcasts Going from market rejection to a 4.5x adoption rate [Video] Explore how bold innovation meets market resistance – and how education, not just promotion, can turn the tide....
Members-only OnDemand Product Marketing Summit | Dubai 2025 Catch up with all sessions from Product Marketing Summit Dubai including insights from Microsoft, Mastercard, Nissan, and more....
Members-only OnDemand Product Marketing Summit | Amsterdam 2025 Catch up on all sessions from Product Marketing Summit Amsterdam including insights from HelloFresh, DataSnipper, Decathlon, and more....
Members-only Reports State of Product Marketing Report 2025 Get a behind-the-scenes view into what your peers are prioritizing, struggling with, and celebrating – all backed by data and direct quotes from real product marketers....
Members-only Careers How to manage up and take control of your career Your manager can have the biggest impact on you, both personally and professionally. Learn how to “manage up” and take control of your career, regardless of who your manager is....
Members-only Pricing Why most pricing fails – and how to fix it [Video] Shah Choudhury of Salesforce shares his journey, pricing strategy insights, and how AI is shaping the future of product marketing....