Members-only Membership content How to turn personas and content intelligence into developer marketing gold In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....
Members-only Membership content Product marketing in the age of artificial intelligence Google's Abhiskek Ratna and Olivia Burgess do a deep dive into why AI matters, why you should care, how you should think about bringing AI-based products to market, and more....
