Members-only product marketing How to make your product irresistible with lessons from behavioral economics Imagine a world where your growth tactics are more effective, you don’t need more budget to scale, and you don’t have to use discounts that dilute your brand value. That’s the opportunity that behavioral economics offers. I’m going to help you unlock that reality today with just three simple steps....
Members-only Membership content What’s in a name? Adding method to the madness I'm Alexander Chahin, PMM at Lyft, and today, I want to talk about an uncomfortable topic, which is naming. Why is it so hard? It should be relatively straightforward. But time and time again, I hear product marketers say, “I wish this was just a simpler process”....
